Senior Manager, Digital Marketing

National Inventors Hall of Fame • North Canton, OH • 2h ago

The Senior Manager of Digital Marketing leads the digital marketing strategy across B2C, B2B, Fundraising, and Events, ensuring a cohesive, data-driven approach that supports brand awareness, customer acquisition, engagement, and revenue growth. This role provides strategic oversight across all digital tactics, while partnering closely with cross-functional teams. The ideal candidate combines strategic thinking, strong analytical skills, and proven people leadership. Position Responsibilities: Team Leadership

Lead, guide, and mentor a team of six (five direct reports and one indirect) across paid media, SEO, website management, email, social media, and PR

Own digital marketing budgets and forecasts

Ensure timely and effective execution of initiatives

Review and approve team deliverables to ensure alignment with strategic objectives and performance goals

Maintain team process documentation, workflows, and operational best practices

Manage administrative responsibilities, including timecards, PTO, budget approvals, and reconciliations

Digital Marketing Strategy

Develop and evolve digital marketing strategies with a focus on customer acquisition, engagement, brand awareness, and revenue growth

Guide SEO strategy to adapt to changes in the search landscape, including evolving user behavior and AI-driven search experiences

Provide strategic leadership for national and regional paid media initiatives across search, programmatic and paid social

Provide email and lifecycle marketing strategy support to ensure alignment with business and engagement goals

Ensure strong integration between PR and organic social strategies to amplify reach, visibility and engagement across channels

Website Management

Oversee the invent.org website, including page layouts and UX recommendations, to align with best practices and improve the user experience

Manage website update requests across departments by coordinating with internal web support and external development partners

Reporting and Analytics

Own digital tracking and reporting by managing relationships with IT and external vendors

Analyze digital performance across channels and present key insights, trends, and actionable recommendations to senior leadership

Collaboration

Collaborate closely with cross-functional teams including education, sales, fundraising, events, IT, and reporting to ensure cohesive and effective digital support across the organization

Knowledge, Skills and Abilities:

Bachelor's degree in Marketing, Advertising, Communications or a related field

8-10+ years of digital marketing experience with progressive responsibility across multiple audiences and objectives

4+ years of management experience

Proactive, solutions-oriented mindset with the ability to work independently and solve complex problems

Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals

Proven experience collaborating across departments and managing stakeholders

Strong analytical skills with a data-driven, results-oriented approach

Exceptional attention to detail and strong written and verbal communication skills

Agile, test-and-learn mindset with comfort adapting to change

Proven ability to manage and optimize large budgets

Energetic, adaptable, and passionate about digital marketing and team leadership

Hands-on experience with platforms such as Google Analytics, Google Tag Manager, Google Ads, Meta, LinkedIn, Moz, Hootsuite, Salesforce Marketing Cloud, or similar tools preferred

Ability to regularly work in the office and attend in-person meetings

Ability to communicate effectively via email, chat, phone, and in-person meetings

Requires regular, reliable, and on-time attendance

Why Join the National Inventors Hall of Fame?

Comprehensive Health Coverage: Enjoy top-tier medical, dental, vision, and insurance plans, along with flexible spending accounts to help pay for any out-of-pocket medical expenses.

Company-Paid Benefits: NIHF contributes 100% to provide life and disability coverages.

Secure Your Future: Benefit from our 401(k) plan with up to a 4% employer match and 100% vesting upon initial contribution, ensuring your financial stability and growth.

Generous Time Off: Take advantage of paid time off, paid holidays, and a year-end closure from December 24th through January 1st to recharge.

Additional Support: Access Critical Illness, Hospital, and Accident Supplemental Income plans for extra peace of mind.

Pet-Friendly Perks: Protect your furry friends with our pet insurance plans.

Stay Fit and Healthy: Utilize our on-site workout facility to maintain your physical well-being.

Flexible Work Arrangements: Enjoy alternate workday scheduling and the option for hybrid remote work after 90 days, promoting a healthy work-life balance.

Thriving Work Environment: Be part of a great team environment with ample opportunities for growth and a culture that prioritizes professional development.

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