Dealer Sales Manager

Generac Power Systems • Pewaukee, WI • 2h ago

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Dealer Sales Manager will drive revenue growth and strengthen relationships within the dealer network by developing and executing strategic sales strategies. Cultivate strong partnerships, ensure sales targets are met, and provide guidance and support to dealers. This role demands a proactive, strategic approach to dealer engagement and the ability to collaborate effectively with cross-functional teams.

Major Responsibilities

Develop and lead comprehensive sales and channel strategies that drive revenue growth, market share, and profitability across the dealer network.

Identify, recruit, and negotiate partnerships with high-potential dealers, ensuring alignment with brand standards and strategic objectives.

Cultivate and strengthen relationships with key dealer partners to foster loyalty, collaboration, and mutual business growth.

Coach and enable dealer sales teams through training, business planning, and performance optimization initiatives, and programs.

Leverage market analytics to evaluate performance, identify opportunities, and inform strategic decision-making.

Deliver accurate sales forecasts and insights , translating data into actionable recommendations for senior leadership.

Collaborate cross-functionally with product, marketing, finance, and channel management teams to ensure seamless dealer engagement and consistent brand execution.

Drive go-to-market initiatives and promotional campaigns in partnership with marketing to accelerate dealer sales and strengthen brand presence.

Represent the voice of the dealer network , influencing product development, pricing strategies, and overall channel direction.

Minimum Job Requirements

Education

Bachelor's degree in business, Marketing, Finance or related field or equivalent experience.

Work Experience

Five (5) years account management and/or business planning experience

Knowledge / Skills / Abilities

Sales and Channel Growth : Demonstrated success achieving and exceeding sales targets by identifying high-potential dealers, optimizing channel performance, and executing territory growth plans.

Strategic Business Development: Skilled in analyzing market trends, assessing dealer performance, and developing tailored strategies to expand market share and increase product adoption.

Communication and Negotiation : Excellent written and verbal communication skills, with the ability to influence stakeholders, manage complex negotiations, and deliver persuasive sales presentations.

CRM and Data Proficiency : Experienced in using CRM platforms (e.g., Salesforce, HubSpot) and Microsoft Office Suite to manage pipelines, forecast accurately, and track performance metrics.

Training: Skilled in delivering impactful product and sales training to dealer teams, ensuring alignment with brand standards and improved sales execution.

Cross-Functional Collaboration : Strong collaborator with marketing, operations, and product teams to develop sales tools, promotional programs, and campaigns that support dealer success.

Organization and Territory Management: Highly organized with exceptional time management and prioritization skills to effectively manage multiple dealer accounts and initiatives simultaneously.

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac's success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.

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