Marketing Staff Assistant - Social Media

Fitchburg State University *** • Fitchburg, MA • 1d ago

GENERAL STATEMENT OF DUTIES: Under general supervision from the
Director, the Marketing Staff Assistant, Social Media Coordinator will
be responsible for the management of all university social media
platforms, the creation of content for the platforms and initiatives.
Oversees the university\'s interactions with the public through
implementing content strategies on social media platforms. Their duties
include identifying trends on social media, using trends to market the
university brand, build the community and brand awareness on social
media platforms, and analyzing engagement data. Collaborate with
university departments to share university events and content to the
general public. Finally, utilize social media strategies to market for
undergraduate and graduate programs that Fitchburg State offers, along
with assisting with marketing requests. DUTIES & RESPONSIBILITIES:
-Create and manage content on all university social media channels.
-Develop social media strategies that will resonate with the target
audience. -Ensure that everything posted for the university on social
media platforms is branded correctly. -Coordinate Freddy the Falcon for
social media content and university events. -Hold social media advisory
group meetings to collaborate with social media managers in other
departments about online presence and marketing. -Responsible for
planning, implementing, and managing social media platforms to increase
brand awareness and grow engagement on social media posts and pages.
-Responsible for creating and administering content all on social media
platforms, including (but not limited to) Facebook, Instagram,
-LinkedIn, X, TikTok, YouTube and Threads. Including main accounts,
SGOCE, and presidential accounts. -Track Analytics and schedule a
content calendar on Hootsuite. -Collaborate with other departments and
students to create content and promote events. -Market for the entire
university, such as: programs, events, department resources, faculty,
staff, admissions content, SGOCE content, and alumni content. -Assist
with web updates and ensure that all aspects of digital collateral are
correct and branded properly. -Attend campus events and gather content
from the event. -Coordinate content shoots with student content creators
and Freddy the Falcon (the mascot). -Create social media ads and
campaigns. -Work with student ambassadors and content creators to create
student content and assign content assignments for them. -Track
analytics through Hootsuite and other digital tools like HubSpot.
-Ensure that each platform is branded properly and is active on trends.
-Coordinate social media giveaways. QUALIFICATIONS: 2+ years of social
media experience and digital marketing experience. Excellent written and
oral communication skills, interpersonal skills, and organizational
skills. Editing skills on CapCut for video editing and Canva. Excellent
personable skills - able to attend events and interact with many people.
Excellent skills with many different social media platforms. Experience
with Hootsuite, Sprout Social, or HubSpot is a plus. Web maintenance
experience preferred (Drupal). Ability to handle posting on multiple
social media accounts at the same time. Ability to work in groups and
independently. Ability to work on some weekends for events. Must be able
to satisfactorily pass a check conducted by the Criminal History Systems
Board (CORI check); a background check satisfactory to the university..
Ability to perform above duties with or without reasonable
accommodation. This is a full-time, exempt, benefits-eligible position
in the Association of Professional Administrators (APA) bargaining unit
with a union title of Staff Assistant. The starting salary range is
\$55,000 to \$60,000 commensurate with education and experience. This
position is not eligible for H-1B sponsorship. Fitchburg State
University conducts criminal history, and sexual offenders record checks
on recommended

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