Director, Lifecycle Marketing

Progyny, Inc. • New York, NY • 3h ago

Thank you for considering Progyny! We're seeking a strategic and hands-on Director of Lifecycle Marketing to drive member engagement from the moment someone starts enrollment through their ongoing use of the benefit. In this role, you'll own the campaigns and programs that convert interest into enrollment, guide new members through activation, and sustain engagement over time. You'll combine data, empathy, and creative storytelling to design multi-channel experiences that help members understand, trust, and use their benefit. This is an ideal role for a marketer who thrives in a B2B2C environment, enjoys blending performance rigor with emotional insight, and wants to make a real impact in healthcare. What you'll do...Drive conversion from interest to enrollment completion: Develop and execute targeted retargeting and nurture campaigns that move members from starting enrollment to completion. Partner with analytics and marketing operations to define conversion triggers and build automated journeys across email, SMS, and push. Test and optimize messaging, timing, and creative to reduce drop-off and improve conversion rates across employer populations.Lead post-enrollment lifecycle strategy: Own the member journey from enrollment confirmation through activation, engagement, and progression. Develop multi-channel lifecycle programs (email, SMS, push) that educate members, drive first use, and sustain participation. Segment audiences by personas, utilization, and engagement level to deliver personalized experiences that resonate.Analyze, optimize, and collaborate: Define lifecycle KPIs-conversion, activation, engagement, repeat utilization-and report on campaign performance. Partner closely with the product, legal, and analytics teams to align on messaging, triggers, and compliance requirements. Use insights from member behavior and feedback to continuously refine content, creative, and targeting strategies. About you... 8+ years of experience in lifecycle, CRM, or retention marketing, ideally within healthcare, benefits, or digital health. Proven track record improving conversion and engagement metrics through data-driven, automated lifecycle campaigns. Hands-on experience with lifecycle marketing tools (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud) and analytics platforms (e.g., Looker, Tableau, GA4). Strong understanding of B2B2C marketing dynamics and compliance requirements (HIPAA, CAN-SPAM). Excellent project management, collaboration, and communication skills. Passion for helping people make informed, confident choices about their healthcare. Nice to have... Experience building enrollment or conversion journeys in a regulated environment. Familiarity with healthcare engagement funnels (benefit awareness enrollment appointment ongoing use). Background in A/B testing, journey optimization, and behavioral marketing. * Copywriting or content experience translating complex health topics into clear, motivating messages. Please note: This is not a digital nomad or remote international position; candidates must be based in the United States. Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future. About Progyny:Progyny (Nasdaq: PGNY) is a global leader in women's health and family building solutions, trusted by the nation's leading employers, health plans and benefit purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians. Our benefits solution empowers patients with concierge support, coaching, education, and digital tools;provides access to a premier network of fertility and

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