Marketing Coordinator (Aesthetics Med Device)

Bausch Health • Princeton, NJ • 3h ago

Job Requisition ID: 14535

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it-where your skills and values drive our collective progress and impact.

The Marketing Coordinator will drive the execution, and optimization of multi-channel digital campaigns that build brand equity, generate qualified leads, and accelerate provider and patient engagement across Solta's aesthetic portfolio (Thermage, Fraxel, and Clear + Brilliant).

This role will own the day-to-day management of paid media, CRM, social, and web activation programs - ensuring strategic alignment, flawless execution, and measurable impact on brand and business growth. Partnering closely with internal stakeholders and agencies, this position blends creativity, analytics, and operational excellence to bring the Solta brand experience to life across every digital touchpoint.

Campaign Planning & Execution

Lead development and rollout of integrated digital campaigns across paid, owned, and earned channels (Meta, Google, programmatic, influencers, and CRM).

Translate brand strategy into tactical media plans, campaign briefs, and content calendars.

Partner with agencies to oversee creative production, trafficking, and performance tracking.

Ensure all campaigns align with Solta's brand standards, messaging frameworks, and PRC requirements.

Brand Activation & Content

Manage digital brand activations across product launches, seasonal promotions, and events.

Partner with brand leads to create cohesive digital storytelling and drive conversion through eCRM, landing pages, and paid media.

Coordinate influencer collaborations and KOL partnerships in collaboration with PR and brand teams.

Support in-market campaigns with localized content and clinic partnerships **.

CRM, Web & Lead Nurturing**

Manage email and CRM campaigns that nurture high-intent leads and increase conversion through automation and segmentation.

Collaborate with IT and Data teams to ensure lead flows, tagging, and reporting are accurate and actionable.

Partner with the web team to optimize campaign landing pages for SEO, UX, and conversion.

Analytics & Optimization

Track KPIs across campaigns (CTR, CPC, CPL, CVR, and ROI) and identify optimization opportunities.

Develop monthly and quarterly performance reports to inform strategy and leadership updates.

Partner with finance and media agencies on budget pacing and forecasting.

Cross-Functional & Vendor Management

Act as daily contact for digital agencies, creative vendors, and platform partners.

Collaborate cross-functionally with Brand Marketing, PRC, Legal, and Sales to ensure alignment and compliance.

Support digital readiness for events, product launches, and educational campaign

QUALIFICATIONS

A minimum of a Bachelor's degree is required preferably in Marketing, Communications, or related field.

A minimum of 2 years of experience in a coordination and support role preferably in digital marketing, media management, or brand activation (healthcare, medical aesthetics, regulated industries or premium consumer brands preferred).

Proven experience managing paid digital campaigns across Meta, Google, and programmatic platforms is preferred.

Strong understanding of CRM, lead generation, and marketing automation platforms such as Salesforce, Marketo preferred.

Demonstrated ability to manage agencies, timelines, and budgets with precision.

Excellent communication, analytical, and project management skills.

Knowledge of PRC / med-legal review processes and regulated content management preferred.

Strong data literacy and ability to translate insights into actionable strategies preferred.

The range of starting base pay for this role is $55K-$77K. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.

Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.

We are an Equal Opportunity Employer. EOE Disability/Veteran. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.

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