Director Omni Growth Marketing

Staples • Framingham, MA • 2h ago

The Director of Omni Growth Marketing is a senior leadership role responsible for driving profitable revenue growth and high-quality customer acquisition across Staples.com and the Staples retail store fleet. This role will lead strategy and execution of a multi-channel paid media portfolio, leveraging a mix of brand and performance tactics to impactfully promote the Staples brand and offering to consumers and small businesses. This is an exciting, high-impact role for builders who are motivated by solving tough problems, innovating, and driving transformational change. Operating as a hands-on player-coach, the Director leads an internal + agency team to challenge the status quo and create new avenues for marketing-led growth via A/B testing, tight measurement, and reporting feedback loops that fuel pattern recognition and continuous improvement. Success in this role will require equal fluency in vision-setting and big-picture strategic thinking, customer empathy, granular channel management, analytical rigor, and executive communication & influence. The Director will also partner cross-functionally with stakeholders up and downstream of media investment (e.g., Creative, Data Science / Analytics, Finance, Digital Experience, MarTech) to maintain end-to-end accountability for results. Note that this role does not include transactional affiliate or search marketing.

Duties & Responsibilities

Define and deliver the growth marketing vision and strategy for Staples.com and retail stores, setting clear outcomes, success metrics, and milestones, and executing the roadmap to achieve.

Lead all aspects of channel planning and activation, partnering with our media buying agency to ensure best-in-class execution across paid social, digital and modular video (YouTube, CTV),digital audio, terrestrial radio, OOH, display, app install, and other emerging platforms (spanning campaign-based and evergreen investments).

Strengthen Staples' brand expression and channel pull-through to drive improved breakthrough and relevance via upper-funnel channel activations. Drive an innovative test-and-learn agenda to identify and exploit growth and efficiency opportunities via ad formats, creative expression, targeting, and bidding / buying mechanics.

Establish clear channel performance targets (ROAS) based on incrementality / profitability, and ensure returns are properly calibrated in measurement and attribution tools.

Oversee financial planning and spend budgeting / forecasting, translating media returns into financial impact (profit) and proactively flexing investments up / down based on performance.

Build the business case and learning / measurement agendas to scale investment in new and emerging channels.

Own regular spend and performance reporting and socialize findings / recommendations with senior leadership & key stakeholders, translating data into actionable strategic insights.

Lead, mentor, and develop a high-performing team, fostering an environment of continuous learning, accountability, customer-centricity, and professional growth.

Stay abreast of industry trends to inform channel and creative innovation, technology adoption, etc. and to ensure the organization remains competitive in the market.

Basic Qualifications

Bachelor's degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field requiredOR equivalent work experience.

10+ years of experience in growth or paid media marketing, with experience leading a variety of channels (especially Paid Social).

5+ years leading teams (people managers and/or multi-disciplinary specialists) and managing agencies.

Proven track record driving measurable ROI, scaling high-quality acquisition, and developing high-performing teams.

Demonstrated ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.

Demonstrated expertise in test-and-learn (A/B, multivariate) with documented learning agendas, hypothesis frameworks, and win-rate/impact tracking.

Experience partnering with Creative on asset testing/rotation and with Product/Digital Experience on landing/app conversion improvements.

Experience engaging at the executive level, blending strategy and analytics in high-impact communications.

Preferred Qualifications

Retail and B2B experience preferred.

Experience leading CTV, digital audio, and OOH programs from pilot to scaled investment with defined lift/ROI thresholds.

Collaboration with Data Science on MMM/MTA and incrementality designs; ability to read model outputs and recommend spend mix changes.

Working knowledge of SQL or experimentation frameworks (nice to have) for deeper analysis and QA.

MBA or equivalent advanced degree; project/program management certification or applied experience with agile or test-and-learn operating cadences.

Experience optimizing app install and lifecycle growth (install ? activation ? engagement/retention) with measurable cohort outcomes.

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.

Staples

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