Description
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
The U.S. Consumer Marketing team (USCM) leads marketing strategy for American Express in the U.S. Consumer market, with a focus on making membership essential to our customers. This includes acquiring new Card Members and deepening engagement with existing Card Members through compelling product value, differentiated experiences, and responsible growth.
Within USCM, the U.S. Customer Growth Marketing team is focused on deepening customer penetration across membership products - Card, Banking, Lending, Insurance, and Travel - by evolving the growth engine, expanding reach, and driving investment efficiency.
The Director, Banking Acceleration & Engagement will join a Banking Marketing team focused on deepening Membership by expanding the number of relationships with customers. This role will lead the development of critical marketing capabilities, enabling step-change improvements in how we acquire, engage, and retain customers. This highly visible, enterprise-facing role requires a strategic leader who can define priorities, influence across functions and senior stakeholders, and drive execution in a dynamic, evolving environment.
Core Responsibilities
Marketing Capability Strategy: Define, prioritize, and lead the development of key marketing capabilities to unlock growth across Banking products. Translate business needs into clear requirements and partner across Marketing, Product, Technology, and Analytics to deliver scalable solutions.
Dual Deposit Strategy & Go-to-Market: Define the strategy to accelerate adoption of combined Savings & Checking relationships. Develop and execute integrated go-to-market plans that drive cross-product acquisition
Customer Engagement Strategy: Evolve and optimize the engagement strategy for existing Banking customers, with a focus on early tenure experiences. Design data-driven curriculum that improves activation, retention, and long-term value.
Operational Excellence & Enablement: Lead foundational process improvements and enablement initiatives to enhance speed, efficiency, and effectiveness across Banking Marketing workstreams. Incorporate external insights and best practices to continuously improve performance.
Team Leadership & Development: Lead and develop a high-performing team, fostering a culture of innovation, accountability, and continuous improvement.
Minimum Qualifications
Proven experience in marketing strategy, marketing capability development, or related functions
Demonstrated ability to set strategic direction while driving detailed execution and delivering measurable business outcomes
Exceptional communication and storytelling skills, with the ability to influence and align senior stakeholders
Strong relationship management skills with experience leading across large, cross-functional teams
Ability to operate effectively in fast-paced environments with ambiguity and evolving priorities
Strong planning and organizational skills, with experience managing complex, interdependent initiatives
Experience translating business needs into clear, actionable requirements for technical and product teams
Creative, solution-oriented mindset with strong problem-solving capabilities in a rapidly evolving landscape
Proven people leadership experience with a track record of building and developing high-performing teams
Qualifications
Salary Range: $123,000.00 to $215,250.00 annually bonus equity (if applicable) benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the " Know Your Rights " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Job: Marketing
Primary Location: US-New York-New York
Schedule Full-time
Req ID: 26005053
