Director, Marketing Activation

Sodexo • North Bethesda, MD • 1h ago

Role Overview

Sodexo's Healthcare and Seniors segment is seeking a Director of Marketing, Audience Engagement . This role leads marketing execution for Sodexo's Healthcare and Seniors segments, focusing on creating and activating sales enablement tools, digital campaigns, events, and content that support growth.

The Director of Marketing Activation manages creative workflows, agency partners, digital programs, and cross-functional collaboration to ensure high-quality, on-time deliverables that strengthen engagement with prospects and clients. This is a virtual position with 20% travel and candidates will need to live close to a major airport.

Incentives

Annual Incentive Plan

What You'll Do

Lead the development of sales enablement tools and materials for Healthcare and Seniors.

Support sales activation through Sales Plays, Jacquard, Outreach, and Showpad content management.

Ensure materials are timely, accurate, and aligned with segment needs.Manage day-to-day coordination with external agencies and MSDC partners.

Provide clear briefs, feedback, and approvals to ensure high-quality and on-time deliverables.

Oversee execution of downstream digital and media programs, including email campaigns, websites, landing pages, and paid advertising.

Review creative assets, audience targeting, and activation plans to ensure alignment with segment objectives.

Collaborate with internal digital teams to optimize performance and maintain brand consistency.

Direct planning and execution of video and photo shoots.

Ensure creative alignment, storytelling consistency, and accurate representation of the Seniors and Healthcare segments.

Lead the full project development process from intake through final delivery.

Manage project trafficking, workflow, and status updates to ensure deadlines and expectations are met.

Maintain cross-functional alignment with Sales, Operations, Upstream Marketing, and Communications.

Oversee planning and execution of conferences, industry events, and webinars.

Ensure all event-related assets, messaging, and logistics support engagement goals.

Provide oversight for social media activation supporting the Seniors and Healthcare segments, in collaboration with the Communications team.

Ensure posts, campaigns, and creative assets reinforce brand strategy.

Monitor competitive marketing activity and report observations to guide downstream tactics and sales support.

What We Offer

Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include:

Medical, Dental, Vision Care and Wellness Programs

401(k) Plan with Matching Contributions

Paid Time Off and Company Holidays

Career Growth Opportunities and Tuition Reimbursement

More extensive information is provided to new employees upon hire.

What You Bring

Bachelor's degree required; advanced degree preferred.

10+ years of relevant marketing experience, including digital execution, content activation, campaign development, and cross-functional project management.

Experience in healthcare, seniors living, hospitality, or B2B environments preferred.

Proven ability to manage agencies, internal partners, and creative workflows.

Strong organizational, communication, and storytelling skills.

Demonstrated ability to lead teams and drive execution across multiple simultaneous projects.

Who We Are

At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide.

Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you're happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please completethis form (https://app.smartsheet.com/b/form/dbdf3c39f65e4cd49eda84cc599389ab) .

Qualifications & Requirements

Minimum Education Requirement - Bachelor's Degree or equivalent experience

Minimum Management Experience - 7 years

Minimum Functional Experience - 7 years

System ID 987273

Category Marketing

Employment Status Full-Time

Exempt

Posted Range $123210 to $156860

Company : Segment Desc HOSPITALS

Remote

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