Recruitment Marketing Specialist

ColonialWebb • United States, United States • 4w ago

Recruitment Marketing Specialist 1920 E Parham Road Richmond, VA 23228

ColonialWebb is hiring a Recruitment Marketing Specialist to lead recruitment marketing campaigns focused on attracting skilled trades professionals , including HVAC technicians, electricians, plumbers, pipefitters, and mechanical trades talent . This role partners closely with HR and Talent Acquisition to build targeted campaigns that strengthen our workforce pipeline and support company growth.

This is a great opportunity for a digital marketing specialist with experience in talent attraction, employer branding, campaign analytics, and recruiting advertising .

Who we are:

At ColonialWebb, we are deeply committed to our people, our culture, and the continued growth of our business. As a full-service MEP (Mechanical, Electrical, and Plumbing) contractor, we pride ourselves on the quality and expertise of our teams, who work across a diverse range of specialties, including New Construction, Mechanical Service, Industrial Refrigeration, and Manufacturing. For over 50 years, we've been dedicated to delivering comprehensive solutions and unmatched service to our commercial customers, earning a reputation as a trusted contractor in the industry.

Perks of Joining ColonialWebb:

Competitive compensation and comprehensive benefits

Career growth and development opportunities

Collaborative culture

Opportunity to shape talent attraction strategy and support company growth

401(k) plan with company match

PTO and paid holidays

A day in the life:

Create and manage recruitment marketing campaigns across LinkedIn, Meta, job boards, and digital advertising channels

Build targeted campaigns to attract skilled trades, technicians, and craft professionals

Write and develop ad copy, social media content, visuals, testimonials, and video concepts

Track performance metrics such as cost per applicant, conversion rates, and source effectiveness

Partner with HR and Talent Acquisition to align campaigns with hiring needs

Strengthen ColonialWebb's employer brand in the construction, HVAC, mechanical, and industrial markets

You should have:

3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding

Experience managing performance-based marketing campaigns

Strong skills in campaign analytics, lead generation, and optimization

Ability to create compelling content and messaging for recruiting campaigns

Strong communication and collaboration skills

Preferred

Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences

Experience with programmatic advertising or geo-targeted recruiting campaigns

EOE M/W/Disability/Vets

Veterans and those with previous military experience are encouraged to apply

To start your application, select "Manual entry" if you do not want to upload a resume. If you have a Word version of your resume, select "Upload Resume", upload it and it will parse your information into the application. For technical assistance with your application, contact our support team at 1-877-252-2168. We are an equal opportunity employer. Qualified minorities, women, veterans and individuals with disabilities are encouraged to apply. If you want to view the Know Your Rights: Workplace Discrimination is Illegal poster, please choose your language:English (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) -Spanish (https://www.eeoc.gov/es/conozca-sus-derechos-la-discriminacion-en-el-lugar-de-trabajo-es-ilegal-0) -Arabic (https://www.eeoc.gov/ar/arf-hqwqk-altmyyz-fy-mkan-alml-ghyr-qanwny) -Chinese (https://www.eeoc.gov/zh-hans/lejienindequanli-zhichangqishishiweifade)

View Company Information (https://www.colonialwebb.com/careers)

Similar Jobs

Account Executive, Telemundo T31 Orlando

NBC Universal • Orlando, FL • 1h ago

Sales & Marketing

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our glob...

1h ago

Go to Apply

Account Executive, Sioux City

iHeartMedia • Sioux City, IA • 1h ago

Sales & Marketing

iHeartMedia Markets Current employees and contingent workers click here ( https://wd5.myworkday.com/iheartmedia/d/task/3005$4482.htmld ) to apply and search by the Job Posting Title. The audio revolution is here - and iH...

1h ago

Go to Apply

Account Executive, Commercial - SMB West

Zscaler • United States, United States • 1h ago

Sales & Marketing

About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise , we are constantly pushing the envelope, leveraging the w...

1h ago

Go to Apply

Account Executive, Commercial - SMB West

Zscaler • United States, United States • 1h ago

Sales & Marketing

1h ago

Go to Apply

Account Executive Strategic

CVS Health • North Carolina, North Carolina • 1h ago

Sales & Marketing

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate...

1h ago

Go to Apply

Account Executive Portfolio - US Commercial - Springfield/Peoria

Cisco • Chicago, IL • 1h ago

Sales & Marketing

The application window is expected to close on: 04/24/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received . Candidate must reside in or willing to relo...

1h ago

Go to Apply

Account Executive 3, Enterprise Direct Sales, Managed Solutions

Comcast • Charlotte, NC • 1h ago

Sales & Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascin...

1h ago

Go to Apply

Account Executive 2, Community Account Sales

Comcast • Springfield, MA • 1h ago

Sales & Marketing

1h ago

Go to Apply

Account Executive / Regional Specialty Infusion Sales

BrightSpring Health Services • Colorado Springs, CO • 1h ago

Sales & Marketing

Our Company Amerita Overview AtAmerita, we're not just delivering Specialty Infusion services-we're building relationships that improve patient outcomes and drive business success. As a national leader in home infusion t...

1h ago

Go to Apply

Account Executive / Regional Specialty Infusion Sales

BrightSpring Health Services • Boston, MA • 1h ago

Sales & Marketing

1h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)