Digital Marketing Specialist

Robert Half • Bala-Cynwyd, PA • 5h ago

Description Position Overview

A growing organization is seeking a skilled and motivated Social Media Specialist to lead and execute digital marketing and social media initiatives. This role focuses on increasing brand awareness, driving engagement, and generating traffic through consistent, high-quality content and strategic social media planning.

The ideal candidate has strong experience in social media management, content creation, and digital strategy, with the ability to produce engaging content across multiple platforms on a regular basis.

Key Responsibilities

Develop and implement a comprehensive social media strategy aligned with organizational goals.

Create, edit, and publish high-quality short-form and long-form content across all major platforms.

Build and maintain a strong YouTube presence, including frequent (ideally daily) video uploads.

Manage and grow brand presence on Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

Optimize content for social media SEO, including captions, hashtags, keywords, and engagement tactics.

Track performance metrics and adjust strategies to improve reach, engagement, and conversions.

Travel to job sites, meetings, and industry events (approximately 30%) to capture and produce content.

Collaborate with internal teams to ensure social content aligns with broader brand messaging and objectives.

Required Qualifications

Proven experience managing and growing social media channels.

Strong video recording and editing skills specialized for social media (expert-level expected; full production not required).

Experience creating both short-form and long-form digital content.

Demonstrated success in developing and executing marketing strategies.

Strong understanding of social media SEO and content optimization practices.

Ability to work on-site in Philadelphia, PA, Monday-Friday, 7:00 AM - 3:00 PM (non-negotiable).

Willingness to travel approximately 30% of the time.

Ability to lift up to 50 lbs. and work in various outdoor conditions (heat, cold, etc.).

Excellent organizational skills and ability to manage multiple projects simultaneously.

Preferred Qualifications

Experience in or knowledge of a related industry (not required).

Portfolio demonstrating social media campaigns, original content, and measurable results.

Background in both creative content development and performance-driven marketing.

Required Software Proficiency

Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop)

Microsoft Office Suite (Word, PowerPoint, Outlook)

Social media CMS and marketing tools (e.g., Hootsuite, SEMRush)

Expertise in:

Social media video editing

Content creation

Social media SEO and optimization

Social media strategy and audience growth Requirements Google Ad, Digital Marketing, Google Analytics, Google AdWords, Email Campaigns Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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