Product Marketing Intern

BD (Becton, Dickinson and Company) • Covington, GA • 6h ago

Job Description Summary

This role analyzes field feedback and market trends to assess product segment potential and identify strategic marketing needs. It develops and executes marketing collateral, promotional materials, and process improvements to support both new product development and sustaining initiatives. The position also manages tracking processes in online databases and proactively drives marketing support activities across projects.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

This will be a seasonal position for Summer 2025.

What Makes This Opportunity Unique

You will receive practical experience in a premier company and work alongside passionate professionals dedicated to extending the frontiers of what's achievable. If you are ambitious and keen to make a difference, this is the right opportunity for you!

Essential Duties and Responsibilities

Build, develop, and launch product collateral and promotional material.

Support marketing activities for New Product Development (NPD) and sustaining projects.

Proactively identify and complete marketing support needs.

Understand market segment potential, trends, and needs.

Monitor marketing processes and develop new strategies.

Analyze feedback from the field and perform appropriate research to understand product segment potential.

Define, develop and complete processes for tracking information in online databases.

Minimum Requirements

Currently enrolled in an accredited university or college program majoring in business administration, communications, marketing or related field required.

Analytical/Strategic thinking ability and mental agility

Available to work full time in a hybrid office environment (Monday - Thursday would be in office and Friday would be remote)

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) required.

Strong communication skills, both written and verbal.

Detail oriented and able to manage multiple priorities.

Highly organized and able to work independently.

Preferred Qualifications

Rising Senior is preferred (Class of 2027)

Interest in healthcare industry.

Has strong presentation skills.

Is resourceful and proactive.

Can handle multiple tasks simultaneously.

Willingness to learn and adapt quickly.

Experience with social media platforms (Instagram, Facebook, Twitter, LinkedIn)

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit? https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

earlycareer

Required Skills

Optional Skills

Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift

NA (United States of America)

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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