DESCRIPTION
The Account Supervisor serves as the primary point of contact for the client and works closely with the agency team to coordinate and supervise the strategic development, creative development, and tactical execution as needed for clients' marketing efforts. Facilitate the communication, presentation and creation of marketing and promotional campaigns that meet client sales and marketing objectives. Drive consumer and shopper marketing initiatives that deliver mutually beneficial results for client, retailer and agency. 3+ years of marketing agency experience with a demonstrated ability to generate revenue. Additional experience with consumer packaged goods and/or retail marketing, along with a comprehensive understanding of the marketplace and strong communication skills is a plus. May travel up to 25% - 30% of time.
RESPONSIBILITIES
Account Services:
Build client relationships with appropriate marketing and sales functions, this includes visits to client headquarters and participation in client planning meetings
Serve as primary client contact at the appropriate management level
Train/supervise/oversee effective completion of all Account Coordinator & Account Executive job responsibilities
Expand client relationships to gain incremental revenue
Share best practices with others to maximize business potential
Understand client's objectives, strategies and tactics and be the client advocate with the agency team
Ensure that we are meeting or exceeding all client contract obligations
Program Planning and Development
Lead or support the strategic planning process
Participate in brainstorm meetings
Utilize Agency planning documents, such as job brief
Drive recommended program solutions that meet clients' sales/marketing goals and brand standards
Determine necessary research to support or validate marketing plans
Investigate and recommend most effective execution strategies and tactics
Creative Execution/Production
Manage creative process
Lead presentation of creative concepts to client
Ensure recommended creative solution fulfills approved creative guidelines and communication priorities and meets clients objectives
Ensure team follows Agency process and procedures
Program Implementation
Oversee the implementation and management of all marketing tactics and retail initiatives
Oversee the management of budgets and timelines
Oversee the management and communication between the agency team, retail field team and client team
Financial Responsibilities
Support Director/VP to ensure that agency meets all contracted obligations
Ensure profitability by ensuring that estimates and invoices are appropriately charged
Oversee clients' overall Account Receivables
Help Director/VP manage overall profitability of accounts
Other
Be willing, able, readily available to work outside of "normal hours"
Be a team player to your specific account team(s)
Work on special projects as directed by leadership
Communicate upward to ensure that management is informed
Oversee Account Executive and Account Coordinator roles as assigned to your team.
QUALIFICATIONS
Education:
Bachelor of Arts Degree
Work Experience:
Bachelor's degree in advertising, marketing, or related field.
Minimum 3+ years agency experience in retail or consumer packaged goods preferred.
Research/analysis experience a plus.
Knowledge, Skill and Abilities:
Familiarity with market research techniques, including syndicated data
Proven leadership, organization, and communications skills.
Team player with a positive attitude.
Self-starter with strong analytical problem-solving ability.
Effectively develop and communicate ideas, both oral and written.
Ability to handle multiple projects.
Proficient in Microsoft Office applications, specifically Excel, Word and PowerPoint
Physical:
Seeing
Ability to Travel
Listening
Walking, Bending, stooping, kneeling and lifting up to 25lbs
DiscoverYourPath
ABOUT US
Product Connections is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.
With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt-let's build something great together.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)
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Acosta, and its subsidiaries, is an Equal Opportunity Employer
Job Category: Marketing
Position Type: Full time
Business Unit: Marketing
Salary Range: $80,000.00 - $93,000.00
Company: Crossmark Inc.
Req ID: 24271
Employer Description: PRODUCT\CONNECTIONS\EMP_DESC
