Description
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers-including the fastest-growing startups, largest enterprises, and leading government agencies-are using AWS to lower costs, become more agile, and innovate faster.
We are searching for an experienced, visionary marketing leader to serve as the Director of AWS's Worldwide Startup Marketing. In this role, you will define and lead the global marketing strategy for one of AWS's most dynamic and high-growth customer segments: startups. From pre-seed companies to late-stage unicorns, startups represent some of the most innovative builders on AWS, and this role is responsible for ensuring they discover, adopt, and grow with AWS at every stage of their journey.
As the Director of Startup Marketing, you will build and lead a team of marketing professionals responsible for driving awareness, engagement, and adoption of AWS across the global startup ecosystem. You will develop integrated marketing programs that resonate with founders, technical decision-makers, and the broader entrepreneurial community-spanning digital experiences, events, content, and community-building initiatives.
In this role, you will work closely with sales leadership, field marketing, business development, product marketing, and partner teams to design and execute marketing strategies that generate quality pipeline, deepen customer relationships, and accelerate startup growth on AWS. You will also serve as a key voice for the startup segment internally, influencing how AWS invests in and shows up for the startup community worldwide.
Key job responsibilities
Define and lead a global startup marketing strategy aligned with AWS's sales, business development, and product goals, with a focus on driving awareness, adoption, and revenue growth across the startup lifecycle
Build, lead, and develop a high-performing team of marketing managers responsible for demand generation, integrated campaigns, digital marketing, events, and community programs
Develop compelling messaging and content strategies that resonate with founders, technical leaders, and early-stage decision-makers across diverse startup ecosystems globally
Lead the design and execution of scalable, repeatable global marketing programs with targeted reach across startup segments-from pre-seed to growth-stage companies
Drive demand generation through integrated campaigns, account-based marketing, digital programs, and tailored startup-focused events that deliver measurable pipeline and revenue outcomes
Oversee the strategy and evolution of AWS startup community programs and physical/virtual experiences that connect developers and entrepreneurs with AWS expertise and resources
Identify and cultivate strategic partnerships with venture capital firms, accelerators, incubators, and technology partners to expand AWS's reach and credibility in the startup ecosystem
Work closely with sales leadership and sales operations to define, track, and optimize joint goals around funnel metrics, pipeline revenue, and customer conversion
Lead market analysis and voice-of-customer programs to identify growth opportunities, inform go-to-market strategy, and continuously improve program effectiveness
Continually experiment with new marketing approaches and channels to engage startup customers in innovative, authentic ways
Track, measure, and report on the performance of marketing programs to sales and marketing leadership, using data to drive iterative optimization
Manage marketing budget, including allocation, forecasting, and reconciliation
Basic Qualifications
15+ years of relevant B2B technology marketing experience, with demonstrated success marketing to startup or developer audiences
5+ years of experience working within or marketing to the startup community, with a strong understanding of the venture capital, entrepreneurial, and developer ecosystems
Proven track record of building and leading high-performing marketing teams that deliver scalable, metrics-driven programs
Experience designing and executing integrated demand generation programs across digital, events, and content channels
Strong technical acumen and understanding of cloud computing, open source, containers, serverless, machine learning, or adjacent technologies
Demonstrated ability to work cross-functionally with sales, business development, product, and partner teams to drive pipeline and revenue outcomes
Proven success managing complex, multi-faceted global marketing programs from strategy through execution
Superior written and verbal communication skills, with the ability to translate complex technical concepts for diverse audiences
Strong analytical skills and business acumen, with experience using data to optimize marketing performance
Willingness to travel
Preferred Qualifications
MBA or advanced degree preferred
Experience building or scaling startup community programs, accelerator partnerships, or developer marketing initiatives
Familiarity with emerging disruptive technologies and their relevance to startup builders (e.g., generative AI, cloud-native infrastructure, open source)
Experience in a global marketing organization, working across worldwide and regional teams
Outstanding organizational skills and attention to detail
Passion for the startup ecosystem and entrepreneurship
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, CA, San Francisco - 206,100.00 - 278,800.00 USD annually
USA, WA, Seattle - 187,400.00 - 253,500.00 USD annually
