Executive Director of Marketing and Communications Alfred State College

Alfred State College • Alfred, NY • 12h ago

Alfred State College Title: Executive Director of Marketing and Communications - Alfred State College Location: Alfred, NY Category: Management - MC Posted On: Mon Mar 16 2026 Job Description:The Executive Director of Marketing and Communications serves as Alfred State College's Chief Marketing Officer, providing strategic and operational leadership for the College's integrated marketing, branding, and communications enterprise. Reporting to the Vice President for Enrollment Management and serving on the President's Council, the Executive Director leads the development and execution of comprehensive marketing and communications strategies that elevate Alfred State's visibility, support enrollment and institutional advancement goals, and strengthen the College's reputation regionally and beyond. This role serves as the College's chief architect of brand strategy and institutional storytelling, ensuring that communications and marketing initiatives align with institutional priorities and advance Alfred State's mission. Acting as a trusted advisor to senior leadership, the Executive Director provides strategic guidance on public relations, messaging, reputation management, and emerging marketing trends while helping ensure that communications efforts support the broader institutional strategy. The Executive Director collaborates closely with senior leadership, Enrollment Management, Institutional Advancement, Athletics, academic departments, and other campus partners to develop a unified marketing vision that ensures consistent and compelling messaging across all platforms. The position emphasizes implementation excellence through strong team leadership, cross-campus collaboration, and the use of data-informed decision-making, audience segmentation, and modern digital marketing practices to achieve measurable outcomes. The Executive Director leads a high-performing professional team and oversees a fully integrated marketing operation that includes: Public Relations and Media Strategy Creative Services and Brand Management Photography and Visual Storytelling Web Strategy, Digital Marketing, and Emerging Technologies Social Media Strategy and Content Development Print and Mail Services Center, including an in-house design team and full digital printing press operation The Executive Director ensures alignment of all institutional messaging with Alfred State's distinctive brand promise "Pioneers Are Pros." Through a balance of strategic leadership and operational excellence, the Executive Director fosters fresh ideas, innovative marketing approaches, and a culture of collaboration that positions Alfred State for continued growth and success. Key Responsibilities Strategic Leadership & Planning Develop and execute a comprehensive marketing and communications plan aligned with strategic priorities, enrollment objectives, and advancement goals. Serve as the College's chief brand steward, ensuring consistency, clarity, and impact across all communication channels. Advise senior leadership and the President's Council on brand positioning, market trends, reputational risk, and strategic messaging. Enrollment & Revenue Focus Lead data-informed marketing strategies that drive recruitment, conversion, retention support, and institutional advancement. Partner closely with Enrollment Management and Institutional Advancement to support revenue-generating initiatives. Apply best practices from consumer and online retail marketing to higher education enrollment strategy. Digital Innovation & Emerging Technologies Oversee digital marketing strategy development, including SEO/SEM/AEO, paid media, CRM-driven communications, marketing automation, and analytics. Champion forward-thinking web strategies, including AI-enhanced personalization, user experience optimization, and future-focused digital enga

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