Marketing Communications Specialist
Location: Hybrid Work Model Reporting to Vienna, VA
Pay Rate: Open to Both C2C and W2 options
Position Type: Multiyear Contract
$60/hr W2 (no PTO) or $110K with PTO
Description:
To create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support and market the client. Contribute to marketing plans, campaigns and strategies, championing them throughout marketing and with external partners; assist team with implementation. Perform more complex creative copy/editing and sensitive messaging for various promotion mediums using in-depth knowledge of marketing skills and brand guidelines with minimal supervision. Acts as Point of Contact for highly visible and sensitive/crisis communication messaging. Provides assistance/training to lower level team members.
Can accurately translate marketing communications into clear, cohesive, concise and effective communications
Experience developing copy for digital media placements
Excellent understanding of brand tone of voice
Comfortable translating insights to consumer facing language
Comfortable working w/ Workfront and PC environment
Qualifications and Education Requirements:
Bachelor's degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experience
Advanced knowledge of marketing, advertising, direct response, and corporate communications principles
Experience in copywriting, communications, editing, and proofreading
Advanced knowledge of marketing, advertising, direct response and corporate communications principles and communications production processes
Experience creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision
Advanced research, analytical, and concept organization skills
Ability to articulate findings in oral/written presentations of creative work to various audiences
Experience managing/leading multiple projects, resolving conflicting requests, meeting changing requirements/priorities and accomplish marketing goals
Advanced organizational, time management and problem solving skills
Ability to work independently and as a member of a team in order to achieve project goals
Advanced relationship management skills to gain confidence/cooperation of various levels of staff/management, vendors and clients and obtain consensus
Experience with word processing and editorial applications software
Desired Qualifications and Education Requirements:
Advanced knowledge of all marketing communication production processes
Advanced knowledge of financial services industry and products
Experience working in a demanding creative environment similar to an advertising agency
Bank Secrecy Section (BSA):
Remains cognizant of and adheres to policies and procedures, regulations pertaining to the Bank Secrecy Act.
Responsibilities:
Create conceptual approaches and copy solutions to promote products and services to increase member engagement, branding recognition and market penetration goals - Advanced
Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various media - Assist in leading
Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image - Assist in leading
Provide creative solutions for marketing campaigns, product launches and other initiatives - Advanced
Acquire and maintain a thorough understanding of the product owner's products, goals and business objectives - Assist in leading
Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications
Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed - Advanced Analysis
Make presentations to stakeholders and management on marketing campaign initiatives, outlining objectives, action plans, and results - Assist in leading
Provide input and/or make recommendations for Corporate Marketing Plan modifications due to market environment changes or requirements - Considerable Impact
Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content - Assist in leading
Contribute to the development of web content marketing strategy to include links within web sites, emails and other digital channels - Assist in leading
Monitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and standards - Considerable Impact
Ensure communications content allows for latest SEM (Search Engine Marketing) and SEO (Search Engine Optimization) capabilities to support market penetration and align with marketing strategic initiatives - Considerable Impact
Implement industry best practices for readability, compliance with ADA standards and success metrics -Assist in leading and tailor all communications by channel and according to strategy - Assist in leading
Champion the brand; create, contribute, implement, update brand style guides, messaging documents and preparedness communications - Considerable latitude
Ensure communications and brand tone and voice are appropriate for all member-facing communications - Considerable Impact
Educate internal stakeholders and outside vendors on brand standards - Assist in leading
Review projects/vendor performance to ensure schedules/deadlines are met, quality is high, and brand standards are met - Assist in leading
Initiate creation of messaging documents and brand guides and communicates to management; work to align communication throughout credit union - Assist in leading
Provide support in the management of marketing editorial calendar - Assist in leading
Manage vendor relationships, including budget analysis and planning - Assist in leading
Perform other related duties as assigned
System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
Ref: #851-Rockville-S1
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System One, and its subsidiaries including Joulé, ALTA IT Services, CM Access, TPGS, and MOUNTAIN, LTD., are leaders in delivering workforce solutions and integrated services across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible full-time employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
