Marketing Analyst

Healthfirst • United States, United States • 6h ago

Create and deliver accurate and timely ad hoc and routine reports to measure campaign efficiency and effectiveness and measure ROI of marketing activities.

Identify redundancies and efficiencies to minimize manual processes by developing automated solutions such as self-service dashboards.

Conduct cross channel, cross media marketing analysis and provide action-oriented recommendations to Marketing management.

Conduct population and member analysis to start to develop different member and prospect profiles based on available data to allow for better targeting of marketing campaigns.

Monitor daily metrics to identify issues or red-flags early, and then work with appropriate groups to remedy the situation.

Partner with the marketing team to ensure that campaigns tracking are properly set-up for all on-line and off-line channels.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, to help enhance the consumer funnel.

Manage big data pulls of varying size and complexity, to support marketing direct mail and email campaigns.

Predictive modeling techniques and programming languages are a plus -Experience with heat mapping software is a plus

Minimum Qualifications

High School Diploma or GED Equivalent

Experience as Marketing analyst

Good working knowledge of SQL

Familiarity with:

REST APIs

Understanding of SEO

Queries, dimensions, and cross schema reporting

Ability to foster teamwork and collaboration, but also able to work independently.

A critical thinker with aptitude to isolate and fix technical issues related to the flow of data.

Passionate about the accuracy of data and its value to inform business decisions.

Preferred Qualifications:

Experience in Health Insurance plus.

Knowledge of front-end languages (Python, NodeJS, PHP, etc.)

CRM software and email marketing tracking

Project and workflow management tools such as Jira

Experience working in an Agile environment within Marketing department

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

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