Product Marketing Manager- Manager, Packaging and Go-To-Market

Wolters Kluwer • Annapolis, MD • 4h ago

About the Team

Our Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success, and Market Strategy to shape go-to-market plans, define packaging strategies, and enable teams with the insights and tools needed to win in the market. Our work ensures that our offerings are positioned effectively, adopted successfully, and continuously optimized to deliver value.

About the Role

We're hiring a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings. This role will focus on optimizing and expanding packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion.

You'll work cross-functionally to translate market and customer insights into packaging strategies that drive adoption, increase customer lifetime value, and support scalable growth.

Key Responsibilities

Develop and refine packaging strategies to support new product introductions and portfolio alignment.

Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings.

Collaborate with cross-functional teams to define customer segments, use cases, and value propositions.

Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement.

Track performance metrics to identify opportunities for revenue growth and retention.

Contribute to commercial playbooks and sales enablement materials.

Lead pilot programs and packaging experiments to validate and refine strategies.

You Might Thrive in This Role If You:

Have 5-8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments.

Understand how packaging and positioning impact adoption, retention, and revenue.

Are comfortable working across teams and translating strategic goals into operational plans.

Have experience supporting new product introductions and optimizing existing offerings.

Are highly organized, analytical, and adaptable in a fast-paced environment.

This role is a Hybrid role, requiring two day a week in a Wolters Kluwer Office location

LI-Hybrid

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$107,500.00 - $188,400.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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