Digital Marketing Specialist - Columbus, OH

Midwest Motor Supply Co • Columbus, OH • 3h ago

Kimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Digital Marketing Specialist for the Marketing Department at our Columbus, Ohio location. As a Kimball Midwest associate, you will experience why we have been listed as one of the Top Workplaces in Columbus 13 years in a row! Our sales revenue growth is dynamic, increasing from $1 million in 1983 to more than $500 million today. Throughout all our growth we have kept the family owned and operated culture alive. At Kimball Midwest, you are a name and not a number and we pride ourselves on our unique culture. The Digital Marketing Specialist is responsible for delivering and enhancing Kimball Midwest's digital marketing channels to drive revenue, engagement, and adoption of marketing programs. This role ensures marketing programs and initiatives are effectively delivered to the right audiences across digital channels, while also leading standalone digital efforts that support broader business objectives. Responsibilities:

Execute and optimize customer-facing digital marketing efforts, including revenue-driving email campaigns and automations.

Manage internal digital communications that support sales enablement and associate engagement.

Lead SEO initiatives across content, technical and local optimization.

Own and maintain CMS content within Storefront and related digital properties.

Execute and optimize paid media campaigns aligned to marketing programs and business priorities.

Manage social media presence and online reputation management initiatives.

Serve as the primary day-to-day contact for email marketing and SEO agency partners.

Analyze performance data to identify insights, trends, and optimization opportunities.

Partner with the e-commerce team on website upgrades, enhancements, and optimization initiatives.

Support testing and rollout of website updates to ensure alignment with marketing programs and customer needs.

Collaborate with other Integrated Marketing teams to ensure digital delivery supports program goals.

Recommend and implement enhancements to improve reach, efficiency, and effectiveness of digital channels.

Proof, edit, and review all materials for brand consistency, clarity, and accuracy.

Provide post-campaign insights and collaborate on continuous improvement of messaging and channel performance.

Maintain channel documentation, calendars, and archives for performance tracking and audit readiness.

Qualifications:

Degree in Business, Business Administration, Marketing, Advertising, Communication, or similar, or equivalent work history.

2-4 years of digital marketing or content management experience.

Experience working with marketing automation platforms (e.g. HubSpot, Mailchimp) is a plus.

Basic understanding of content management systems (e.g., Optimizely, WordPress, Shopify, etc.).

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