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Job Summary
Xfinity Stream brings the Xfinity Video experience to customers across the streaming devices and platforms they already use. As Director, Xfinity Stream Product Marketing, you will own a multi-platform product portfolio that drives growth, adoption, and customer engagement across key partner ecosystems (e.g., connected TV platforms, mobile app stores, and device partners). You will be accountable for strategy, vision and customer value proposition, with ownership of platform performance outcomes through a cross-functional operating model and partner governance. This position reports to the Vice President of Platform Experiences in the Xfinity Growth, Innovation and Experience business unit.
This role defines the business purpose, target customer, opportunity sizing, and market positioning for Xfinity Stream across partner ecosystems. You will work with the Comcast Technology & Product organization to define detailed product requirements and delivery (what will be built), informed by the business briefs and success metrics developed by this role.
Job Description
Core Responsibilities
Drive high level vision, consumer value proposition definition and strategy for Xfinity Stream as a key enabler of Xfinity's ecosystem.
Define platform business strategy briefs for priority ecosystems - including target segments, jobs-to-be-done, positioning, and opportunity sizing - and translate them into success metrics to inform Product/Technology roadmaps.
Define and execute end-to-end GTM strategy for Xfinity Stream across priority partner platforms and device ecosystems.
Define positioning, messaging, and value proposition frameworks for Xfinity Stream across partner platforms, tailoring narratives to ecosystem norms while maintaining brand consistency.
Develop audience segmentation and channel strategy for launches, including partner co-marketing and merchandising plays.
Own market and competitive insights for distributed streaming experiences; translate insights into strategic recommendations for Growth and Video leadership.
Lead strategic platform partner governance (e.g., joint growth plans, QBRs focused on distribution levers, merchandising strategy, and policy/roadmap advocacy), aligning priorities and resolving escalations through defined decision paths.
Lead cross-functional alignment across Product, Engineering, Design, Marketing, Analytics, Finance, Operations, and Customer Care to ensure market-ready experiences and measurable outcomes on priority platforms.
Define measurement strategy and sponsor a test-and-learn agenda to improve install-to-activation-to-engagement funnels; partner with Analytics to generate insights and recommendations.
Own executive-level communications for platform performance, launch status, and key risks; proactively manage issues to resolution.
Partner with Marketing and partner teams to secure merchandising opportunities and optimize visibility in relevant ecosystems (e.g., app stores and platform storefronts).
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
What success looks like
You will be measured by improvements in platform growth and customer experience, including (but not limited to):
Consumer value: improved satisfaction signals (e.g., CSAT/NPS proxies where available), app ratings/reviews trends, and reduction in top customer pain points on priority platforms.
Distribution impact: growth in MAU/DAU on priority ecosystems, improved store conversion/activation, and increased partner featuring/merchandising wins.
Business outcomes: contribution to video engagement, retention, and acquisition-assist metrics, where applicable.
Experience health (supporting): playback success rate, crash-free sessions, sign-in success, and customer-reported issue volume.
Operational rigor: clear GTM readiness standards, risk management, and timely decision-making across launches.
Minimum Qualifications
8-12+ years (or equivalent practical experience) leading go-to-market, platform growth, or product commercialization for high-scale consumer digital products.
Proven ownership of multi-platform launches with measurable outcomes across partner ecosystems (e.g., connected TV, mobile, device/OEM, or app-store distribution).
Demonstrated ability to drive alignment through structured operating mechanisms (OKRs, planning cadences, executive readouts) and influence outcomes without direct authority.
Strong analytical fluency: experience defining KPIs, building narratives from data, and using experimentation to improve funnel and engagement performance.
Exceptional communication skills for senior stakeholder management and partner-facing leadership.
Preferred Qualifications
Experience in video streaming or adjacent high-scale consumer ecosystems (e.g., gaming platforms, marketplaces, OEM/app-store growth teams, subscription products).
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Business Strategies; Customer Value Creation; Product Management; Product Strategies; Leading by Influence; Cross Functional Projects; Go-to-Market Strategies
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years Job Family Group: Strategic Planning & Development
