Marketing Intern - Praxis

Educational Testing Service • Princeton, NJ • 1h ago

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Overview

The Praxis team is seeking a technically curious, adaptable, and insights-oriented intern to join the team for Summer 2026. This role works directly with GTM leadership to help build the intelligence, strategies, and frameworks that support Praxis's transformation into a comprehensive educator career platform.

Responsibilities

Responsibilities may evolve based on project priorities, but will include the following focus areas:

Marketing Intelligence & Competitive Strategy

Develop and maintain market intelligence and competitive strategy documentation to support Praxis GTM decision-making.

Benchmark ETS and competitor digital presence across social media, content, SEO, and community channels to identify positioning gaps and opportunities.

Track teacher certification policy trends, state adoption shifts, and teacher shortage data to inform GTM strategy, messaging, and narrative development.

Conduct competitive intelligence research using Evaluserve and summarize findings for internal stakeholders.

B2B / B2G Institutional Marketing

Map decision-maker personas and buying processes for: State education agencies Educator Preparation Programs (EPPs) School districts

Research high-impact industry conferences and associations (e.g., NASDTEC, AACTE, CCSSO) and recommend engagement strategies.

Support go-to-market planning for new B2B products (e.g., Adapt AI, Testing Support Services), including positioning frameworks and outreach approaches.

Create and document B2B/B2G social media strategy, primarily focused on LinkedIn, to support institutional awareness and thought leadership.

B2C Growth & Audience Engagement

Develop a multi-channel social media and community engagement strategy targeting aspiring teachers (ages 20-35).

Support platform-specific strategy and content planning across social media channels

Identify education micro-influencers and teacher content creators, and recommend a pilot ambassador program framework.

Support content strategy for Praxis owned channels

Insights, Analytics & Operations

Build and enhance dashboards in Qualtrics, supporting increased adoption and improved reporting for marketing stakeholders.

Support data exploration, light analysis, and synthesis of insights for internal partner teams.

Test, iterate, and document Microsoft Copilot use cases to improve marketing efficiency.

Support prompt design, workflow mapping, and assessment of AI tool effectiveness.

Assist in documenting insights workstreams, templates, and repeatable processes.

Act as a liaison with external vendors, ensuring requests are clarified, tracked, and delivered.

Program Details

Duration: 8 weeks (June - July 2026)

Location: Remote

Required Experience & Qualifications

Currently enrolled in a postgraduate program in Marketing, Business Analytics, Data Science, Information Systems, Computer Science, Economics, Communications, or related fields.

Strong written communication skills and ability to clearly present research, insights, and recommendations.

Curious and comfortable learning new tools, platforms, and analytical methods not typically covered in university coursework.

Strong interest in:

Marketing strategy and GTM planning

Analytics and dashboard development

AI tools and prompt engineering

Market and competitive research

Ability to manage multiple tasks, shift between workstreams, and collaborate cross-functionally

ETS is mission driven and action oriented

We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.

We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!

As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

The base salary range advertised represents the low and high end of the anticipated salary range for this position. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. The base pay is only one aspect of the Total Rewards Package that will be offered to the successful candidate.

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

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