Marketing Specialist
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Marketing Specialist
Salary
$56,513.60 - $68,000.00 Annually
Location
Fort Myers, FL
Job Type
Full-Time Regular
Job Number
07869HB
Department
Visitor and Convention Bureau
Opening Date
03/16/2026
Closing Date
3/30/2026 11:59 PM Eastern
FLSA
Exempt
Description
Benefits
Questions
Description
Join the Lee County Visitor & Convention Bureau (VCB) Marketing Team!
Help showcase the beauty, culture, and experiences of Southwest Florida by supporting the marketing efforts that promote the islands, beaches, and neighborhoods of Fort Myers.
As a Marketing Specialist, you'll play an important role in creating digital content, supporting partner programs, and helping keep our online information fresh and accurate.
This role is perfect for someone who enjoys working in a fast-paced, collaborative, and creative environment.
Duties and Responsibilities
What You Will Do
Marketing Campaign Support
Assist with marketing campaigns and promotions.
Organize marketing materials and help keep content updated across platforms.
Track campaign progress, partner participation, and project timelines.
Content & Social Media Support
Review and organize user-generated photos and videos.
Help with social calendar planning and content creation for partner-facing channels.
Assist in producing short videos and photo editing.
Keep digital file libraries organized.
Website & Digital Content
Update partner listings, events, deals and destination information on the industry website.
Help create or refresh landing pages and seasonal content.
Ensure website information is accurate, clear, and current.
Partner Programs & Promotions
Work with local tourism partners to gather deals, special offers, and program updates.
Manage Bandwango digital passes and related promotions.
Encourage partner engagement in marketing initiatives.
Operations & Team Support
Provide general administrative support for the marketing team.
Help prepare reports, organize content, and support internal marketing requests.
Maintain marketing calendars.
Perform other duties as assigned.
Education, Experience, Licensing
What We're Looking For
Minimum Requirements
Any combination of education and experience equivalent to an Associate degree or two years of college in business, marketing, hospitality, or a closely related field, such as:
Marketing or Communications
Hospitality or Tourism Management
Business Administration
Digital Media or Content Production
Two (2) years of experience in:
Hospitality, tourism, or visitor services
Marketing, communications, or digital content
Administrative support within a business or marketing setting
Valid driver's license with an acceptable driving record.
Preferred Qualifications
Bachelor's degree in Marketing, Communications, Hospitality/Tourism, or a related field.
Experience in tourism, hospitality, attractions, or Destination Marketing Organizations (DMOs).
Experience with digital content creation, photography, or video editing.
Strong communication and organizational skills.
Interest in travel, tourism, and destination marketing.
Skills That Will Help You Succeed
Strong writing and communication skills.
Excellent organization and attention to detail.
Comfort with digital content, social media, and editing tools.
Ability to work well with partners, vendors, and team members.
Creative thinking and a desire to learn.
A positive attitude and strong work ethic.
Supplemental Information
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM. Some evenings and weekends may be required for events or special programs.
Why Join Us?
In this hands-on role, you'll help promote Lee County as a world-class destination for leisure travelers, meetings, and group events. You'll gain valuable experience in tourism, sales, marketing, and event coordination while working with a supportive and dynamic team that partners with local businesses and community organizations.
About the Department:
The Visitor & Convention Bureau promotes Lee County as a premier travel destination. We work with hotels, restaurants, attractions, and event organizers to bring visitors to our community and support the local economy. From marketing campaigns to special events, our team helps make Lee County a great place to live. Learn more at VisitFortMyers.com or Leevcb.com .
About Lee County:
Lee County is located in beautiful Southwest Florida and is home to over 800,000 residents. We are dedicated to serving our community with high-quality services and a focus on sustainability and innovation. Join us in making Lee County a great place to live, work, and visit. Find out more about Lee County at Lee County Government (https://www.leegov.com/) .
EMERGENCY RESPONSE/RECOVERY ACTIVITIES:
All County employees are required to work before, during, or after an emergency as needed. This may include temporarily being assigned to work and performing duties outside of the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.
DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this classification. All positions are subject to a criminal background check. A conviction in and of itself may not necessarily preclude employment. Some positions may be subject to a pre-employment drug screening. Certain service members and veterans, and the spouses and family members of such service members and veterans, who claim and meet eligibility requirements of veterans preference, receive preference and priority in employment and are encouraged to apply.
Lee County Board of County Commissioners offers a comprehensive, and affordable benefits package. Our Board works in the best interest of employees and strives to provide the most complete, high-quality benefits package available at the lowest possible cost to the employee. Our Board continues to remain steadfast in maintaining one of the lowest levels of employee costs in our area.
Lee County's benefits package is offered to both regular Full-time positions and Part-time positions that are regularly scheduled to work 60 hours or more bi-weekly. Medical benefits may be offered to On-Call, Temporary, Seasonal, and Intern employees who meet the Affordable Care Act eligibility criteria.
Lee County employees eligible to participate in the Florida Retirement System (FRS) are required to contribute 3% of each paycheck to FRS. If you have retired from the Florida Retirement Pension plan you will not be eligible for renewed membership in either of the FRS retirement plan options. Retirees of the Investment Plan are eligible for renewed membership in the Investment Plan only. FRS reemployment rules apply for both.
Below is a brief breakdown of what's included in the benefits package that is offered to our employees.
For a more detailed look into our benefits package, please click visit our webpage at www.leegov.com/hr/Documents/Employee%20Benefits/2024%20Benefits/FULLTIME%20ACTIVE%20LCBOCC%202024%20Plan%20Year%20OE%20Guide%20FINAL%20AON%202023.09.12.pdf.
To view our employee paid premiums, please visit: https://www.leegov.com/hr/Documents/Employee%20Benefits/2024%20Benefits/2024%20Active%20Employee%20Rates.pdf
Health Benefits:
Medical Insurance
Plans include, but are not limited to: routine, preventative, mental health, hospitalization, and prescription drug benefits.
Vision, Fitness, Weight Management, Natural Products and Services, and Hearing discount programs available.
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Medical Reimbursement Account
Dependent Care Reimbursement Account
Pharmacy, including Mail-Order Pharmacy
Informed Health Lines (Nurse Hotline)
Basic Life Insurance (1x or 2x Annual Salary at no cost to employee)
Optional Life Insurance
Long-Term Disability (60% of pre-disability salary at no cost to employee)
Short-Term Disability
Sick Leave Pool
Flu vaccinations
Wellness Programs
Financial Benefits:
Florida Retirement System (FRS)
Two Retirement Plan Options:
1) FRS Pension Plan (Defined Benefit)
2) FRS Investment Plan (Defined Contribution)
Deferred Compensation (457) Plans
Financial Savings/Management Programs
Eligible for membership with Suncoast Credit Union
Employee Leave Benefits
Holiday Pay - 11 Paid Holidays Annually
Paid Sick Leave
Paid Vacation Leave
Bereavement & Civic Duty Leave
Family and Medical Leave
Military Family & Medical Leave
Educational Leave
Employee Assistance Program
Services available to employees that offers guidance, support, resources and information for personal and work-life issues. Confidential and provided at no charge to employees and their dependents.
United Way 2-1-1 (Lee County Employee Resource Program)
Lee County BOCC has partnered with United Way 211 to provide an Employee Resource Program which assists BoCC employees who may be experiencing distress due to economic hardship, health or other factors.
Educational Assistance
Reimbursement for coursework taken at an accredited college or university that is designed to enhance the knowledge, skills and abilities relating to the official duties that the employees perform.
01
What is your highest level of education completed? (Please include this experience in the Education History section of your application.)
GED
High School
Associate's
Bachelor's
Master's
PhD
None of the above
02
How many years of experience do you have in marketing, communications, hospitality, or tourism? (Please include this experience in the Work History section of your application.)
Less than 1 year
1-2 years
3-5 years
More than 5 years
03
Which areas of marketing have you worked with? (Select all that apply) (Please include this experience in the Work History section of your application.)
Digital content creation
Social media support
Website updates
Partner/vendor relations
Tourism or destination marketing
Email marketing
Campaign coordination
Event support
None
04
Do you possess a valid driver's license with an acceptable driving record?
Yes
No
Required Question
Employer
Lee County Government
Address
P.O. Box 398 ATT: Human Resources Fort Myers, Florida, 33902
Phone
(239) 533-2245
Website
https://www.governmentjobs.com/careers/leecounty
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