Marketing Data Scientist

The Hertz Corporation • Estero, FL • 4h ago

A Day in the Life:

The Marketing Data Scientist will play a critical role in advancing Hertz's data-driven marketing strategy. This position focuses on building and refining our Marketing Mix Model, supporting CRM data analysis, and enabling tactical and strategic Loyalty initiatives. The ideal candidate combines strong analytical skills with business acumen to deliver actionable insights that optimize marketing spend and enhance customer engagement. This position reports to the Director of Digital Growth.

The salary range for this position is $90 - 100K?

What You'll Do:

Combine data science with day-to-day execution, helping to solve key problems in the process, as well as providing solutions for current methods that lack critical data; work with analysts to identify the greatest areas of opportunity.

Explore data, formulate questions, and deliver insights back to business leaders to be prioritized for further testing and exploration.

Marketing Mix Modeling (MMM):

Develop, validate, and refine MMM frameworks to measure channel effectiveness.

Integrate historical performance data and external factors to forecast marketing outcomes.

Collaborate with Media and Finance teams to align MMM outputs with budget planning.

CRM Data Analysis & Refinement:

Support data hygiene, segmentation, and enrichment for CRM systems.

Analyze customer lifecycle metrics to inform personalized campaigns.

Partner with the CRM team to improve targeting and retention strategies.

Loyalty Program Analytics:

Provide analytical support for the Hertz Gold Plus Rewards, Dollar Express, and Thrifty Blue Chip loyalty programs.

Support the evaluation of tests to measure program impact and member engagement.

Deliver insights into both short-term tactical actions and long-term strategic planning.

Ad-Hoc Analysis & Strategic Projects:

Respond to urgent business questions with clear, data-backed recommendations.

Contribute to cross-functional projects involving marketing technology, attribution, and customer journey measurement.

What We're Looking For:

Master's degree or equivalent required; preferably in Statistics, Marketing Analytics, Business Analytics, Mathematics, or Engineering

2+ years of industry experience in data science or operations research

Knowledge of marketing attribution measurement or travel industry systems/data

Strong communication skills to translate complex analyses into actionable insights

Experience with time series forecasting, attribution modeling, or optimization

Strong problem-solving/analytical skills

Excellent technical skills are required, including proficiency with SQL, Python/R, Tableau, and Excel

Experience using one or more programming languages (e.g., Python, Java, C++, C, etc.)

Experience in big data mining, analysis, and visualization

What You'll Get:

Up to 40% off the base rate of any standard Hertz Rental

Paid Time Off

Medical, Dental & Vision plan options

Retirement programs, including 401(k) employer matching

Paid Parental Leave & Adoption Assistance

Employee Assistance Program for employees & family

Educational Reimbursement & Discounts

Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

Similar Jobs

Marketing Specialist

Lee County Board of County Commissioners • Fort Myers, FL • 3h ago

Sales & Marketing

Marketing Specialist Print ( https://www.governmentjobs.com/careers/leecounty/jobs/newprint/5268437 ) Apply ? Marketing Specialist Salary $56,513.60 - $68,000.00 Annually Location Fort Myers, FL Job Type Full-Time Regula...

3h ago

Go to Apply

Senior Business Account Executive, SMB Direct Sales

Comcast • Fort Myers, FL • 1d ago

Sales & Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascin...

1d ago

Go to Apply

Integrated Sales Support Rep

AT&T • Fort Myers, FL • 2w ago

Sales & Marketing

Job Description - External Join our team and help connect customers to the latest and greatest products and services. As you work to connect them to what's next, we'll connect you to endless ways to grow your career. It'...

2w ago

Go to Apply

Director of Marketing

M/I Homes • Fort Myers, FL • 2w ago

Sales & Marketing

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have...

2w ago

Go to Apply

Sales Administrator

M/I Homes • Fort Myers, FL • 2w ago

Sales & Marketing

Who we Are: M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer rig...

2w ago

Go to Apply

Sales Lead

the Vitamin Shoppe • Naples, FL • 2w ago

Sales & Marketing

Overview The Vitamin Shoppe is looking for a part-time Sales Lead. If you're passionate about health and wellness, interested in becoming incredibly knowledgeable about the latest and greatest supplements, and looking fo...

2w ago

Go to Apply

Sales Coordinator

Lee County Board of County Commissioners • Fort Myers, FL • 2w ago

Sales & Marketing

Sales Coordinator Print ( https://www.governmentjobs.com/careers/leecounty/jobs/newprint/5239454 ) Apply ? Sales Coordinator Salary $55,000.00 - $65,000.00 Annually Location Fort Myers, FL Job Type Full-Time Regular Job...

2w ago

Go to Apply

Sales Specialist

Home Depot • Naples, FL • 3w ago

Sales & Marketing

Job Description Sales Specialists help customers bring their project ideas to life by offering a range of product options, providing samples, and recommending solutions including installation and related services. Sales...

3w ago

Go to Apply

Counter Sales / Warehouse

Consolidated Electrical Distributors • Fort Myers, FL • 1m ago

Sales & Marketing

Summary Job title: Counter Sales / Warehouse Job ID: null Department: Fort Myers - CED Location: null-null Description Summary: Our counter sales / warehouse associates make sure our products are received, stored and dis...

1m ago

Go to Apply

Medical Technologist

HCA Healthcare • Lehigh Acres, FL • 2h ago

Hospital & Medical

Experience the HCA Healthcare difference where colleagues are trusted, valued members of our healthcare team. Grow your career with an organization committed to delivering respectful, compassionate care, and where the un...

2h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.