Product Marketing Manager

Wolters Kluwer • Kennesaw, GA • 3h ago

About the Role:

As a Product Marketing Manager, you will independently drive key product marketing initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic marketing plans. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful Go To Market implementations. You will collaborate across departments to ensure our product offerings meet and exceed customer expectations.

Responsibilities:

Lead the development and execution of specialized Go To Market plans.

Conduct complex market research and customer analysis.

Refine and optimize product messaging and positioning.

Monitor industry trends and adjust marketing strategies accordingly.

Track, report, and analyze marketing performance and ROI.

Collaborate with product development to integrate market feedback.

Develop comprehensive marketing collateral and training materials.

Coordinate and lead product launch activities.

Analyze and recommend pricing strategies and adjustments.

Provide strategic insights based on market and competitive analysis.

Skills:

Advanced Market Research: Advanced skills in conducting complex market research and analysis.

Strategic Messaging: Expertise in creating and refining strategic product messaging.

Data Analytics: Proficient in analyzing and interpreting complex data sets.

Cross-functional Collaboration: Ability to collaborate effectively with multiple departments.

Project Leadership: Leading marketing projects and initiatives.

Software Proficiency: Advanced knowledge of marketing software and analytics tools.

Customer Insight Integration: Integrating customer feedback into product and marketing strategies.

Market Adaptability: Quickly adapting to changing market conditions and trends.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$89,600.00 - $157,000.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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