The Senior Product Marketing Manager is responsible for driving go-to-market strategy, positioning, and messaging for healthcare SaaS solutions. This role collaborates closely with product management, sales, and customer success to ensure alignment with market needs and business goals.
Key Responsibilities:
Go-to-Market Strategy
Develop and execute product marketing strategies aligned with business objectives
Lead product launches and cross-functional initiatives
Messaging & Positioning
Create compelling messaging for target personas and market segmentsTranslate complex technical concepts into customer-centric language
Partner with sales to develop enablement tools and training materialsSupport sales teams with value propositions and competitive insights
Market & Competitive Intelligence
Conduct market research and competitive analysis
Use insights to inform product strategy and differentiation
Lead continuous market intelligence - competitive movements, regulatory shifts, emerging tech - and translate insights into actionable implications for Product, Sales, and the Executive Team.
Cross-Functional Collaboration
Work closely with product, sales, and customer success teams
Align marketing efforts with product development and customer needs
Architect a Repeatable GTM Engine
Own the creation of a repeatable, reusable GTM framework that accelerates product launches and ensures commercial readiness across the portfolio.
Be a Revenue and Growth Driver
Turn Product Marketing into a commercial growth catalyst that maximizes revenue from existing and new offerings.
Recommend low performing product sunsets and create a sunset strategy with commercial, finance, pricing and customer success organizations. Strategy directs segmentation, targeting, positioning, migration incentives to preserve market share of migration customers
Required Qualifications:
Bachelor's Degree in relevant field
Demonstrated ability to use AI-powered tools to accelerate productivity and effectiveness
8-12 years of relevant work experience
Proven experience in product marketing within a SaaS or healthcare technology environment
Strong communication and storytelling skills
Ability to translate complex technical concepts into customer-centric messaging
Experience collaborating with cross-functional teams
Analytical mindset with ability to derive insights from data
Ability to travel 15-20%
Other Knowledge, Skills, Abilities or Certifications:
MBA or advanced degree is a plus
Familiarity with HIPAA, HL7, and healthcare compliance standards
Experience with CRM and marketing automation tools
Knowledge of buyer personas and customer journey mapping
Ability to thrive in a fast-paced, agile environment
Fortive 9 Behaviors:
Customer Obsessed: Champions a customer-focused culture by anticipating evolving needs and shaping solutions that deliver long-term value.
Strategic: Drives organizational impact by using data to derive insights that inform near-term and mid-range goals
Innovation for Impact: Influences innovation through demonstrating bold thinking and experimentation in own work and coaching others to do the same.
Inspiring: Demonstrates purpose-driven impact through expertise and collaboration.
Builds Extraordinary Teams: Drives impact through collaboration and influence by fostering trust, sharing expertise, and aligning efforts across teams.
Courageous: Influences and leads by example through action and integrity-moves quickly toward goals, tackles challenges head-on, and encourages open sharing of ideas without fear.
Delivers Results: Leads complex initiatives to successful completion with high standards , precision, and urgency.
Adaptable: Applies rigor and stays true to process while fostering adaptability within the team.
Lead with FBS: Embraces FBS and models lean principles by mentoring peers and influencing teams, and going to Gemba for first-hand insight.
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Provation
Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation's comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation® MD, Provation® Apex, MD-Reports, Provation® endoPRO®, and Provation® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation® SurgicalValet), order set and care plan management (Provation® Order Set Advisor and Provation® Care Plans), and EHR embedded clinical documentation (Provation® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn. Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we're guided by our core values - Provation has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with integrity. Respect - We build diverse teams that collaborate and communicate with positive intent and trust. Excellence - We welcome new ideas as we innovate quality solutions. Service - We are passionate about putting customers first.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Pay Range
The salary range for this position (in local currency) is 137,200.00 - 229,100.00
The salary range for this position (in local currency) is 137,200.00 - 229,100.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
