Performance Marketing Lead

Hazelden Betty Ford Foundation • Center City, MN • 3h ago

Responsibilities This is a hybrid opportunity - the ideal candidate must be commutable to our Center City, MN location. The Performance Marketing Lead (Paid Channels) oversees all paid digital acquisition programs designed to drive high quality traffic, conversions, patient inquiries, and donor engagement. This role manages, optimizes, and scales Hazelden Betty Ford's paid search, paid social, display, audience targeting, and other performance oriented advertising channels-focusing exclusively on paid media strategy and execution. Core duties reflect established performance marketing responsibilities, including paid advertising, ROAS improvements, and multichannel optimization. Paid Media Strategy and Execution Optimization and Continuous Improvement Cross Functional Collaboration Analytics, Reporting, & Insights Qualifications Required Qualifications: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. 5+ years experience managing paid media campaigns (SEM, paid social, display, video) with measurable success. Strong proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics. Demonstrated ability to optimize largescale ad budgets and deliver ROI driven outcomes. Experience with conversion tracking, attribution, and data driven campaign management. Preferred Qualifications: Google Certification: Adwords, Analytics, CRO Overview The Hazelden Betty Ford Foundation is the largest nonprofit addiction recovery organization in the United States. It is also one of the most mission-driven places you will find. The Hazelden Betty Ford Foundation team is passionate about providing hope and ultimately healing. As a living, growing and evolving institution, the Hazelden Betty Ford Foundation is - at our core- a people-powered organization. Hazelden Betty Ford Foundation is comprised of 1600+ employees, seventeen treatment sites and produces $190 million dollars in annual revenue. This exemplary organization serves nearly 25,000 people annually and is committed to provide hope and healing for those experiencing addiction to alcohol and other drugs. What makes this organization unique is its total ecosystem approach to prevention, education, research, advocacy and treatment. All of the parts of the organization work together to inform, develop and deliver evidence- based practices that help people reclaim their futures and restore their hope. Being "a best place to work" is a strategic goal of Hazelden Betty Ford Foundation and it's a goal that every employee plays an active role in helping to achieve. Our culture is a reflection of how encouraged and energized we each feel about contributing our ideas and performing to our greatest ability. Join us and do meaningful work. We deeply value our employees. Working at Hazelden Betty Ford Foundation includes a comprehensive benefits package, including: Competitive Health, Dental and Vision Plans Retirement savings plan with employer match Paid time-off Tuition reimbursement The Hazelden Betty Ford Foundation is proud to be an equal opportunity and affirmative action employer. We believe that diversity and inclusion among our colleagues is critical to our success as a force of healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs; and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Salary new (max and min) USD $74,598.00 - USD $108,703.00 /Yr. Diverse individuals encouraged to apply. Equal Opportunity Employer: Minorities, Women, Veterans, Disabilities

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