Job Title:
Marketing Manager I
Department:
Sales, Marketing & Product Management
Country:
United States of America
State/Province:
Arkansas
City:
Lowell
Full/Part Time:
Full time
Job Summary:
Under general direction, this position is responsible for leading and contributing to tactical projects that drive revenue and recruitment growth. This position is responsible for the development and management of recruitment marketing programs, implementation and results. This role will manage marketing efforts for brand position and awareness to support specific business units within J.B. Hunt. They will manage the process around lead generation, content development and content curation/creation, and recruitment collateral. This high-impact role will work across multiple functions and interact with clients, vendors, and senior leaders.
Job Description:
Key Responsibilities:
Collaborate with internal and external stakeholders in executing the company's marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company's business objectives.
Collaborate with an array of cross-functional team members and external vendors to increase marketing's contribution to recruitment and hiring.
Working with the content and creative teams, lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials-coordinating and socializing with internal hiring teams and broader organization
Perform industry and competitive analysis to help positioning and messaging
Assist with strategy, implementation, and optimization for winning marketing strategies to drive user growth, engagement, retention and efficiency
Assist with full funnel marketing strategy which includes pitches and working with the larger marketing team on marketing communication, digital marketing, content production, social media, and offline events
Track and report all marketing KPIs and activities, providing actionable insights for improvement and growth
Work with respective teams to A/B test copy, creatives and strategies for these channels and arrive at winning strategies that will maximize campaign effectiveness
Present marketing plans and results to internal leadership
Qualifications:
Minimum Qualifications:
High School Diploma/GED and 5 or more years of directly managing marketing programs with proven ability to deliver consistently strong measurable results OR a bachelor's degree and 3+ years project management experience
Preferred Qualifications:
MBA or equivalent preferred but not required
Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
Excellent communication skills - strong written and oral communication skills
Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
Ability to work closely with sales and business development teams towards aligned goals
Data-driven - comfortable with MS Excel and data analysis and able to make data-driven decisions
Excellent time management - able to stay calm under pressure while working quickly and delivering to tight deadlines
Excellent communicator and people-oriented person who enjoys teamwork and working in a collaborative environment
Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
Proficient computer skills in MS Office including Word and Excel and PowerPoint
Experience with Marketing CRM and email automation platform to nurture, track and report on lead conversions is a plus
Proactive mentality with curiosity and desire to learn
Must be very comfortable with continuously changing opportunities and priorities
Creative thinker and problem solver who enjoys generating innovative ideas and devising new ways to engage audiences
Job may require travel
This position is not eligible for employment-based sponsorship.
Compensation:
Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company's bonus and incentive plans, as applicable and in effect from time to time.
Benefits:
The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.
Education:
Bachelors: Marketing, GED (Required), High School (Required), Masters: Marketing
Work Experience:
Marketing
Job Opening ID:
00619123 Marketing Manager I (Open)
"This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions."
J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.
Fortune 500 experience. Career advancement. Nationwide relocation possibilities.
Headquartered in Northwest Arkansas, J.B. Hunt is a dominant force in transportation and logistics, offering exciting career opportunities both at corporate and at field locations across the country. There are a variety of job @types that support our business, so no matter your passion, J.B. Hunt is the place to jumpstart your career.
Why J.B. Hunt?
J.B. Hunt is a leading transportation and logistics company for one simple reason - our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.
What are we looking for?
J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full-time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level.
J.B. Hunt is proud to serve individuals of all abilities. If you need assistance completing your application, please contact us at people.support@jbhunt.com .
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.
