When you join Sallie Mae, you become a champion for all students.
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.
We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
What You'll Contribute
The Associate, Product Marketing will be responsible for assisting in the development and implementation of product marketing strategies that align with business objectives and drive customer engagement.
What You'll Do
Support the execution of go-to-market and marketing campaigns by coordinating deliverables across campaigns, channels, creative assets, and launch timelines to ensure on-time, accurate execution.
Assist with the rollout and ongoing updates of product positioning, messaging, and landing page experiences, ensuring consistency with approved strategy, performance learnings, and compliance guidance.
Help manage campaign operations and in-market readiness, including maintaining campaign calendars, launch checklists, and go-to-market documentation.
Support market and competitive research efforts, including gathering and synthesizing competitive analysis, customer insights, and market trends to inform messaging, positioning, and testing priorities.
Support the planning and execution of marketing campaigns, including email marketing, social media, and digital advertising.
Collaborate with cross-functional partners (e.g., product, analytics, brand, channel teams) to ensure consistent messaging and effective execution of product launches and campaigns.
Maintain organized repositories of insights, claims, test learnings, and performance documentation to support knowledge sharing and future planning.
Identify and surface early trends, insights, and optimization opportunities from campaign performance and testing to share with senior marketing leaders.
Prepare materials for cross-functional meetings and leadership updates, including decks, summaries, action trackers, and decision documentation to ensure alignment and accountability across teams.
Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
What you have
Minimum: Indicate minimum education, skills and experience required.
Excellent written and verbal communication skills, with the ability to convey information clearly and effectively.
Detail-oriented with strong organizational and time management skills, and the ability to manage multiple projects simultaneously.
Proficiency in Microsoft Office suite, including PowerPoint, Excel, and Word.
Basic understanding of marketing principles, campaign execution, and performance measurement.
Ability to work collaboratively in a team environment and effectively communicate with cross-functional stakeholders.
Preferred: Indicate "nice to haves" regarding education, skills, and experience.
Bachelor's degree in marketing, business, communications or a related field.
1-2 years of experience (or internships) in marketing or product marketing.
Exposure to digital marketing, analytics, or financial services is a plus
Curiosity, strong learning mindset, and interest in consumer behavior and data-driven marketing
The Americans with Disabilities Act
The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.
Feeling your best helps you do your best:
Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).
Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement 401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements.
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities
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Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here (https://salliemae.com/legal/pay-transparency-policy/) to view the U.S. Pay Transparency Policy, here (https://mandatoryview.com/?LicenceId=b723c601-1179-462b-a551-71dec216fdbf&ProductType=IntranetLicense&SubType=PG) for federal job applicant notices, and here (https://www.salliemae.com/content/dam/slm/writtencontent/Policies/CA\Privacy\Notice_2023.pdf) to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click https://https/www.eeoc.gov/employees-job-applicants. https://https/www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf. Click https://https/www.salliemae.com/legal/pay-transparency-policy/ to view the U.S. Pay Transparency Policy.
