Digital Marketing Analyst

Westinghouse Electric Company • Minneapolis, MN • 1h ago

Are you interested in being part of an innovative team that supports Westinghouse's mission to provide clean energy solutions? At WECTEC Staffing Services, a wholly-owned subsidiary of Westinghouse Electric Company LLC, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace. Opportunity Overview: Location: Denver, CO or Minneapolis, MN Work Arrangement: Hybrid (Inoffice Tuesday-Thursday) Contract: 12 months, with potential extension As a Marketing Analyst II, you will support digital, web, and marketing analytics for our Communications and Marketing organization. Your work will focus on interpreting digital performance metrics, understanding customer behavior, and building reporting that helps guide marketing strategy and improve customer experience. You will play an essential part in connecting marketing performance to relevant insights, empowering teams with clear data and reporting across channels and campaigns. Your Day-to-Day: Analyze digital, web, and marketing campaign performance to identify trends and opportunities. Use Google Analytics and other analytics platforms to evaluate web traffic, impressions, clicks, customer behavior, and overall digital experience performance. Interpret marketing KPIs including CTR, CPM, video views, partial video views, impressions, and engagement metrics. Build weekly and monthly reporting dashboards and summaries. Compile trend analyses and provide meaningful interpretations that support our decisions. Use internal tools and vendor outputs (such as Medallia and Carmichael Lynch report) to integrate and enhance reporting. Present insights to internal partners to help improve customer experience and marketing effectiveness. Work collaboratively to integrate marketing data sources and support data understanding across platforms. Maintain accurate, wellstructured reporting deliverables in Excel, PowerPoint, and other internal systems. Support ongoing improvements to analytics processes and documentation. Who You Are: Bachelor's degree (Marketing, Business, Statistics, Computer Science, or related field). 3 years of handson marketing, digital, or web analytics experience. Practical experience using Google Analytics (required). Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Experience with statistics and marketing performance metrics. Our Safety Pledge to You: If you are as committed to your success as we are committed to your safety, then this is the position for you! For us, our guiding principle has always been and will continue to be the safety of our people. It's that simple! Why WECTEC Staffing Services? WECTEC Staffing Services delivers customer-focused solutions, offering everything from high-volume, cost-effective staffing to specialized niche roles, while maintaining best-in-class service. Our employees bring expertise across technical and corporate functions, supporting international contracts in over five countries. We invite you to explore opportunities within our distinguished global talent network. WECTEC Staffing Services offers competitive pay to all of our employees. Additionally, most positions qualify for benefits including the following: Comprehensive Health and Income Protection Benefits 401(k) Savings Plan Paid Vacations for Qualifying Positions We are committed to transparency and equity in all our people practices. The base salary range for this position, which is dependent upon experience, qualifications and skills, is estimated to be $50-54/hr. WECTEC Staffing Services continues to successfully place professional and technical resources into key roles globally. You can learn more by visiting www.wectecstaffing.com You can submit your completed application, and explore other available options, using the following link: careers.westinghousenuclear.com Get connected with WECTEC Staffing Services on social media: LinkedIn Equal Opportunity Employer including Veterans and Individuals with Disabilities Westinghouse is an Equal Opportunity Employer Minority / Female / Disability / Vet As an equal opportunity employer, Westinghouse Electric Company, LLC is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnams Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact Westinghouse for assistance.

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