Marketing & Events Manager

Northwest MI Habitat for Humanity • Petoskey, MI • 1h ago

POSITION SUMMARY:

The Marketing & Events Manager develops and deploys the organization's marketing and communication strategies with the goal of increasing engagement in a variety of ways across many stakeholder groups, including donors, volunteers, clients, shoppers, partnering businesses, and more. The Marketing & Events Manager will accomplish this goal through creative marketing across multiple channels (direct mail, print, live news coverage, website, social media, etc.), brand management, public relations, and events.

DESIRED PERSONAL TRAITS:

Must be a natural public speaker.

Self-motivated with the ability to work independently and as part of a team, and with great energy and persistence.

Proven organizational skills, including the ability to manage multiple tasks and projects simultaneously and produce high-quality results quickly and on time.

Critical thinking, problem solving, accuracy, and attention to detail.

Must be able to communicate effectively, verbally and in written format.

Must possess skills in expressing ideas and providing information to others, and eliciting the same.

Makes independent decisions, directs multiple projects simultaneously, works effectively and efficiently under tight timelines, high volumes, and multiple interruptions, prioritizes department projects and schedules.

ESSENTIAL FUNCTIONS:

Marketing & Community Engagement (40%):

Development and execution of a comprehensive annual marketing and communications plan in coordination with the Director of Development.

Content creation across multiple platforms.

Provide graphic design for various marketing pieces.

Be the go-to person for media requests.

Speak at events and give presentations to schools, clubs, churches, civic organizations, etc., as needed.

Take photos, videos, and capture testimonials to use in marketing materials.

Manage photo and video library.

Assist with the development (write, edit, and design) of impactful materials (donors, volunteers, program services, etc.).

Website management and content creation.

Management of social media channels

Work with local newspapers, radio stations, and TV stations to promote affiliate activities and expand public exposure.

Develop presentation materials, including videos and PowerPoint presentations.

Provide other development and communications support as needed.

Events & Fundraising (40%):

Oversee event planning and implementation (fundraisers, community activities: parades, speaking engagements, housing fairs, etc.)

Oversee events committees

Work to develop new event opportunities and ideas

Engage businesses, civic groups, and churches as event sponsors

Branding (20%):

Be a brand ambassador, promoting the Habitat and ReStore mission throughout the community.

Ensure branding is consistent across platforms and aligned with Habitat International standards.

Review public-facing pieces created by other departments for brand consistency.

Conduct a regular review of the office and ReStore branding to ensure adherence to brand guidelines and find ways to continuously improve brand identity for visitors and shoppers.

Other duties as assigned

EDUCATION, KNOWLEDGE, AND ABILITIES REQUIRED:

A degree in marketing or communications, or 4 years of direct experience, is required.

Must be knowledgeable of print, email, and social media marketing techniques.

Ability to interpret and analyze data.

Fluent in design and marketing software.

Able to demonstrate excellent written and verbal communication skills.

Video production experience preferred.

Experience with event planning and management prefer

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