Director- Marketing/ Media

Insight Global • Plano, TX • 6h ago

Job Description

An employer is seeking an experienced and dynamic Director, Media to join the Brand Experience & Media team. This role will be responsible for leading and executing media strategy to enhance brand awareness, drive customer engagement, and support broader marketing efforts. The ideal candidate will have a strong background in media planning and buying, a deep understanding of the media landscape, and a passion for innovative marketing solutions.

Key Responsibilities:

Develop and implement comprehensive media strategies that align with the client's brand objectives and marketing goals.

Collaborate with cross-functional teams including Brand Strategy & Planning, Creative Development, Social Engagement, Paid Media, and Partnerships to ensure cohesive and effective media campaigns.

Lead the planning, negotiation, and execution of media buys across various channels including TV, digital, social, and print.

Manage relationships with media agencies and vendors to ensure optimal performance and ROI.

Continuously identify new media opportunities and partnerships to drive brand visibility and engagement.

Monitor and analyze media performance metrics to inform future media planning and investment decisions.

Stay current with industry trends and best practices to ensure the brand remains at the forefront of media innovation

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

10+ years of experience in media planning and buying, preferably within the QSR or retail industry

Bachelor's in Marketing, communications, or related field

Well versed in full funnel media performance and gauging campaign effectivness

Prior experience leading teams for in-house brand/ marketing team

Proven track record of developing and executing successful media campaigns

Strong analytical skills with the ability to interpret data and make data-driven decisions

Proficiency in media planning tools and software including GA4

Ecommerce experience Agency experience supporting QSR