Description
Senior Marketing Specialist
Location: US Remote
Preferred: Baton Rouge, LA or within a 100mile radius (Remote or Hybrid). Minimal local travel for client meetings and events.
Ready to make a difference?
If you're passionate about marketing and eager to grow your career, we want you on our team! Our award winning energy marketing group is expanding and seeking a Marketing Specialist who's excited to learn, collaborate, and make an impact. Winning energy marketing group is expanding and seeking a Marketing Specialist who's excited to learn, collaborate, and make an impact.
ICF is a consulting firm with a full service, independent marketing agency made up of communications professionals. Our energy marketing team supports utility clients through strategy, advertising, outreach, and behavior changing campaigns focused primarily on energy efficiency. We help individuals and communities use less energy, save money, and protect the environment through thoughtful, results-driven marketing. Service, independent marketing agency made up of communications professionals. Our energy marketing team supports utility clients through strategy, advertising, outreach, and behavior change.
Position Overview
As a Senior Marketing Specialist, you'll support the energy marketing account team in planning, developing, and implementing marketing and advertising initiatives for a major Southern utility client. You'll contribute across the full marketing mix-advertising, research, social media, events, outreach, and partnerships-while working with top-tier professionals that make up the more than 240 people creative and communications team.
This role is ideal for someone who is passionate about sustainability, marketing, and meaningful client work.
Why You'll Love Working Here
Quality of life: Flexible work arrangements and strong work-life balance life balance
Community investment: Donation matching and volunteer opportunities
Professional growth: Tuition reimbursement, development resources, 401(k) match, Employee Stock Purchase Plan
Supportive culture: Named one of PRWeek's Best Places to Work in the U.S.
...and much more (ask your recruiter!)
What You'll Do
Assist in managing the marketing and advertising efforts for residential and commercial energy efficiency programs.
Provide recommendations for marketing and communication plans and outreach strategies.
Work directly with clients to develop and implement campaigns that educate customers and drive participation.
Support contractor outreach and education through marketing and communication efforts.
Assist with development of program forms, materials, and customer-facing assets.
Coordinate with third party vendors and utility partners to execute online and offline offerings.
Collaborate with the creative services team to develop marketing materials (ads, POP, websites, direct mail, brochures, forms, email campaigns, social media, video, events, etc.).
Partner with media teams to plan and deploy integrated campaigns across print, digital, and social channels.
Manage the review and approval process for marketing materials.
Develop engaging social media posts and newsletter articles.
Support program delivery and outreach teams, including event coordination.
Prepare monthly campaign performance reports.
Develop PowerPoint presentations and communication materials.
Manage print production and ensure collateral inventory is maintained.
Track deliverables and deadlines using Excel, SharePoint, Teams, Microsoft Project, and other tools.
Plan and facilitate meetings and prepare meeting minutes.
Coordinate creative asset production.
Support development of briefings, presentations, and communication tools.
Minimum Qualifications
Bachelor's degree in Marketing, Communications, Advertising, or related field (or equivalent experience one year of related experience may substitute for one year of education)
5+ years of experience in marketing, advertising, social marketing, or related field
**?
Preferred Qualifications**
Experience or internship with an advertising agency or consulting firm
Strong organizational skills and attention to detail
Ability to manage multiple priorities and deadlines
Excellent verbal, written, and interpersonal communication skills
Proficiency with MS Teams, SharePoint, Outlook, Word, Excel, PowerPoint, Shopify, and project management tools
Experience with Google Analytics or similar reporting tools
Familiarity with email platforms (MailChimp, Constant Contact), survey tools (SurveyMonkey), and ecommerce systems (Shopify)
Experience assisting with marketing communications plans, including advertising, collateral development, and digital/social media projects
Interest in energy efficiency, sustainability, and environmental stewardship
Creative problem solver with a positive, proactive attitude
Comfortable working independently and in a collaborative team environment
Experience working with remote teams
Working at ICF
ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our?EEO (https://www.icf.com/legal/equal-employment-opportunity) policy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email? Candidateaccommodation@icf.com ?and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.?
Read more about? workplace?discrimination?righ t s or our benefit offerings which are included in the? Transparency in (Benefits) Coverage Act.
Candidate AI Usage Policy
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.?
However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at? candidateaccommodation@icf.com . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. ?
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$61,232.00 - $104,094.00
Nationwide Remote Office (US99)
