The Sales Development Representative (SDR) will support HP's ad tech sales team. This role focuses on sourcing, qualifying, and engaging new business opportunities across digital advertising channels-including display, video (CTV/OLV), and programmatic. A key aspect of the role includes leveraging Microsoft Dynamics CRM to manage lead data, optimize workflows, and enhance sales visibility. The SDR will play a pivotal role in generating pipeline activity, delivering actionable lead intelligence, and empowering the ad tech team to close business more effectively.
Job Locations
New York, New York
Spring, Texas
Key Responsibilities:
Research and identify potential clients (brands, agencies, and partners) that align with HP's advertising solutions.
Prospect and qualify inbound and outbound leads through multi channel outreach (email, phone, social, and events).
Leverage Microsoft Dynamics as the primary CRM platform, ensuring all sales activities, notes, and contact data are accurately recorded and actionable.
Configure Dynamics dashboards, reports, and workflows to optimize visibility into outreach activity, pipeline progression, and sales metrics.
Collaborate with IT or CRM administrators to enhance Dynamics functionality through automation, custom views, or lead scoring adjustments.
Set qualified introductory meetings with ad tech sales representatives by articulating HP's value propositions to potential advertisers or agencies.
Build and maintain account lists and segmentation models based on criteria such as vertical, agency holding group, spend level, or DSP usage.
Develop and refine CRM data hygiene processes to ensure database integrity and effective follow up strategies.
Report weekly and monthly performance metrics using Microsoft Dynamics analytics and aligned dashboards.
Collaborate closely with sales, marketing, and product teams to align lead generation efforts with evolving business priorities.
Qualifications:
5-7 years of experience in digital advertising sales development.
Research and identify potential clients (brands, agencies, and partners) that align with HP's advertising solutions.
Prospect and qualify inbound and outbound leads through multi channel outreach (email, phone, social, and events).
Leverage Microsoft Dynamics as the primary CRM platform, ensuring all sales activities, notes, and contact data are accurately recorded and actionable.
Configure Dynamics dashboards, reports, and workflows to optimize visibility into outreach activity, pipeline progression, and sales metrics.
Collaborate with IT or CRM administrators to enhance Dynamics functionality through automation, custom views, or lead scoring adjustments.
Set qualified introductory meetings with ad tech sales representatives by articulating HP's value propositions to potential advertisers or agencies.
Build and maintain account lists and segmentation models based on criteria such as vertical, agency holding group, spend level, or DSP usage.
Develop and refine CRM data hygiene processes to ensure database integrity and effective follow up strategies.
Report weekly and monthly performance metrics using Microsoft Dynamics analytics and aligned dashboards.
Collaborate closely with sales, marketing, and product teams to align lead generation efforts with evolving business priorities.
Expectations:
Research and identify potential clients (brands, agencies, and partners) that align with HP's advertising solutions.
Prospect and qualify inbound and outbound leads through multi channel outreach (email, phone, social, and events).
Leverage Microsoft Dynamics as the primary CRM platform, ensuring all sales activities, notes, and contact data are accurately recorded and actionable.
Configure Dynamics dashboards, reports, and workflows to optimize visibility into outreach activity, pipeline progression, and sales metrics.
Collaborate with IT or CRM administrators to enhance Dynamics functionality through automation, custom views, or lead scoring adjustments.
Set qualified introductory meetings with ad tech sales representatives by articulating HP's value propositions to potential advertisers or agencies.
Build and maintain account lists and segmentation models based on criteria such as vertical, agency holding group, spend level, or DSP usage.
Develop and refine CRM data hygiene processes to ensure database integrity and effective follow up strategies.
Report weekly and monthly performance metrics using Microsoft Dynamics analytics and aligned dashboards.
Collaborate closely with sales, marketing, and product teams to align lead generation efforts with evolving business priorities.
Preferred Skills
Advanced CRM analytics and dashboard creation within Microsoft Dynamics.
Familiarity with Demand Generation, ABM platforms, and marketing automation integrations with Dynamics.
Awareness of evolving privacy first and consent based advertising frameworks.
Creative problem solving, with a proactive, metrics driven approach to performance.
The on-target earnings (OTE) range for this role is $102,400 to $157,650 USD annually with a 80%/20% (salary/incentive) mix. There are additional opportunities for pay in the form of bonuses and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
13 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview (https://hpbenefits.ce.alight.com/) )
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
