Wayfair is seeking a strategic brand leader to head our Brand functions for our Specialty Retail Brands (SRBs) including Joss & Main, Birch Lane, and AllModern. This high-visibility role is central to brand-building, shaping customer insights & experiences, and driving commercial growth through data-driven strategy, world-class creative, and cultural integration.
Reporting into the CMO, this leader sets the strategic agenda for brand development and oversees brand management, content development, go-to-market planning, consumer insights/consumer journey mapping, and site operations. You own the end-to-end strategy for a portfolio of commercial priorities, from defining positioning and value propositions to partnering with creative, campaign, and product teams to bring them to life.The role requires a rare mix of strategic vision, commercial rigor, creative excellence, and cultural fluency to ensure Wayfair's SRBs show up with impact everywhere we meet customers.
What You'll Do:
Set the strategic direction for Wayfair SRB's brands and insights agenda, aligning team objectives to company-wide priorities and pivoting as business needs evolve.
Build and codify Wayfair SRB's brand strategy and architecture, ensuring clear positioning, end-to-end go-to-market strategies, messaging, and overall and channel-specific creative briefs ensuring a consistent and resonant customer experience across touchpoints.
Lead consumer insights actions, shaping the roadmap, translating data into actionable growth strategies, and embedding insights into decision-making across the brands.
Mobilize and partner with cross-functional teams, spanning Creative, Media, Commercial, and Tech, to ensure end-to-end integration of brand and customer experience.
Establish measurement frameworks, linking brand investments to preference, cultural relevance, and commercial KPIs, including MMM, brand tracking, and campaign lift.
Represent Wayfair externally, building senior-level relationships with partners, media platforms, agencies, and talent while elevating Wayfair's reputation as a brand leader.
Who You'll Need
12+ years in brand strategy, consumer insights, or partnerships, with proven experience leading teams that deliver measurable brand and business growth.
Experience in consumer brand, retail, ecommerce, or lifestyle industries; in-house leadership strongly preferred.
Aptitude for data-driven decision-making - leading with information and data to drive results
Deep expertise in brand building, triggers, and insights, with the ability to connect customer needs to brand strategy and commercial outcomes.
Strong track record leading high-profile content, sponsorships or talent/media partnerships with measurable impact.
Senior presence and influencing skills; able to align executive stakeholders, coach teams, and build long-term partnerships inside and outside the company.
Strategic and pragmatic: can set the long-term vision while rolling up sleeves to deliver near-term results.
Demonstrated ability to lead multiple teams, prioritize ruthlessly, and connect the dots across brand, insights, and overall business growth.
Bonus if you have:
Experience building brand strategy and insights functions at scale.
Background leading integrated brand + performance campaigns across multiple media channels.
Track record of thought leadership in brand building, customer insights, or cultural marketing.
State Specific Disclosures
I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form (https://docs.google.com/forms/d/1ElBqKaQYGR9j0NiQHQYCGbHkqKqN746Nk62pI32IyLU) .
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About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
