Salesforce Marketing Cloud Administrator / Information Technologist II

Michigan State University(MSU) • East Lansing, MI • 2h ago

Working/Functional Title

Salesforce Marketing Cloud Administrator

Position Summary

Michigan State University seeks a highly skilled and motivated Marketing Cloud Administrator to support our dynamic University Communications and Marketing office on the CRM Team. This team develops and administers various application across MSU including Spartan One Stop application and various smaller Salesforce applications.

This position is responsible for the day-to-day administration, configuration, and custom development within the enterprise Salesforce Marketing Cloud (SFMC) platform. The ideal candidate will possess a strong technical background in SFMC, including system administration, data management, and development using AMPscript, SQL, and APIs. This position plays a critical role in empowering marketers in the central communications and marketing and central fundraising and alumni relations offices colleges and other key units by ensuring a stable, efficient, and well-supported platform, enabling effective and personalized digital communications.

Michigan State University (MSU) is ranked #30 among public universities and #63 overall in U.S. News & World Report's America's Best Colleges 2025. Located in East Lansing, three miles east of the state's capitol, the MSU community includes more than 12,000 faculty, academic and support staff, as well as over 51,000 students. MSU offers an extensive benefits package to its employees including health care, prescription, and dental coverage, and a base retirement program with a University matching contribution, as well as basic life insurance. In addition, MSU offers educational benefits including a course fee courtesy program and educational assistance.?

MSU Information Technology provides the primary leadership for strategic, financial, and policy initiatives affecting information technology (IT) across MSU. MSU IT offers technology resources that support MSU's mission of providing education, conducting research, and advancing engagement.?

Minimum Requirements

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program; three to five years of related and progressively more responsible or expansive work experience in an information technology area; or an equivalent combination of education and experience.

Desired Qualifications

Experience as a Salesforce Marketing Cloud administrator and/or developer

Proven experience with SFMC platform configuration, including Business Units, roles, permissions, and security settings

Demonstrated experience with SFMC Studios (Email Studio, Content Builder, Journey Builder, Automation Studio, Mobile Studio) and Builders

Experience working in a large, decentralized, complex organization

Experience supporting a diverse user base with varying technical skill levels

Strong proficiency in AMPscript for dynamic content personalization and advanced scripting

Proficiency in SQL for complex data segmentation and querying within SFMC

Solid understanding of HTML, CSS, and JavaScript for email and landing page development

Experience with SFMC APIs (REST/SOAP) and integration best practices;

Knowledge of data management principles, data architecture, and relational database concepts within SFMC (Data Extensions, Contact Builder, data relationships)

Familiarity with marketing automation principles, campaign setup, and execution

Excellent analytical and problem-solving skills with the ability to troubleshoot complex technical issues independently

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