Digital Marketing Manager

Amazon • New York, NY • 5h ago

Description

We're looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight our customers and deepen their relationship with Amazon Ads. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions leverage Amazon's innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Are you skilled at creating cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for our target audience? We are looking for a Digital Marketing Manager to join our growing team and reach our customers, current and prospective, with stories and facts about Amazon Ads, across a variety of channels: including email, mobile, and our Ads UI. Key to success in this role are an ability to create, manage, and analyze digital marketing campaigns, and use the results to optimize and scale. You will be responsible for building, executing, and QA'ing digital experiences and reporting on results for a high-visibility global program.

The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing automation tools, analyzing customer engagement data, and solving problems). This role requires synthesizing customer insights, performance signals, and predictive models that inform campaign strategy and drive personalized, data-driven marketing experiences. The Digital Marketing Manager should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills and the ability to multi-task and thrive in a fast-paced environment. The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, @contextual, and relevant messages to customers.

This is a high impact, high visibility role and the ideal candidate would have experience working closely with marketing, product, analytics, and technology teams to build out and optimize programs over time. You will also cross-share learning with global teams to share best practices and insights. Our team values attention to detail, the ability to work autonomously, motivation to find better solutions for our customers, and having fun while accomplishing our goals together.

Key job responsibilities

Plan, create, and launch cross-channel marketing initiatives that drive adoption of Amazon Ads solutions.

Partner with data science teams to execute AI-driven, science-led customer journeys - translating predictive models and performance signals into personalized marketing communications

Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities

Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages

Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.

Optimize against key metrics including CTR, open rates, attribution metrics, and engagement to drive measurable improvements in customer experience and business outcomes

Leverage CRM tools to increase campaign performance.

Track best practices, monitor industry trends, and make recommendations

Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Basic Qualifications

4+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Experience building and optimizing multiple, simultaneous marketing campaigns

Experience managing or working within cross-functional marketing and creative teams

Preferred Qualifications

Experience in multi-territory campaign management

Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

Amazon

Go to Apply

Share this job

Similar Jobs

Regional Sales Manager - Mid-Market

Cornerstone onDemand • New York, NY • 54min ago

Management & Administrative

Regional Sales Manager-Mid-Market Position Overview We are seeking a driven Mid-Market / Lower Enterprise Account Executive to manage a high-opportunity territory focused on organizations up to 5,000 employees . This rol...

54min ago

Go to Apply

Regional Sales Manager - Mid-Market

Cornerstone onDemand • Newark, NJ • 56min ago

Management & Administrative

56min ago

Go to Apply

Sales Manager

Asahi Kasei America • New York, NY • 58min ago

Management & Administrative

The Asahi Kasei Group operates with a commitment of creating for tomorrow. Our business sectors, Material, Homes, and Health Care, contribute to the development of society by anticipating the changing needs of those arou...

58min ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • East Meadow, NY • 1h ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

1h ago

Go to Apply

Manager, Market Access Marketing

Asahi Kasei America • New York, NY • 5h ago

Management & Administrative

5h ago

Go to Apply

Operations Manager

Raising Cane's • Linden, NJ • 5h ago

Management & Administrative

Company Description Initial hiring pay range (based on location, experience, etc.): $25.75 - $26.75 / hour At Raising Cane's Chicken Fingers®, we serve only the most craveable chicken finger meals - it's our One Love! Kn...

5h ago

Go to Apply

Assurance Product Operations Manager

EisnerAmper • Iselin, NJ • 5h ago

Management & Administrative

Job DescriptionAt EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact. Whether you're starting out in your career or taking your next step as a seasoned profe...

5h ago

Go to Apply

Academic Operations Manager - College of Arts & Science

NYU Rory Meyers College of Nursing • New York, NY • 10h ago

Management & Administrative

Position Summary The College of Arts & Science (CAS) is seeking a talented Academic Operations Manager to join the team. This individual will p rovide leadership and oversight for academic policy compliance and imple...

10h ago

Go to Apply

Account Based Marketing Manager, Strategic Accounts, AWS Industry Marketing

Amazon • New York, NY • 10h ago

Management & Administrative

Description Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers for some of our largest, most c...

10h ago

Go to Apply

Account Executive, New Business Sales, Google Customer Solutions

Google • New York, NY • 10h ago

Management & Administrative

Account Executive, New Business Sales, Google Customer Solutions corporatefare_ Google place New York, NY, USA Early Experience completing work as directed, and collaborating with teammates; developing knowledge of relev...

10h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.