Account-Based Marketing Manager

Genetec • Boston, MA • 7h ago

We consider anyone residing in the United States.

Job overview:

Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We're seeking an Account-Based Marketing Manager to join our regional North American marketing team.

The North American marketing team is a collaborative, high-performing field marketing group that values curiosity, creativity, and results. We are self-starters, comfortable challenging the status quo, and open to new ideas and perspectives. This is an excellent opportunity to shape an account-based strategy and grow your career in a fast-paced environment.

Your day at a glance:

You will develop, implement, and scale a comprehensive account-based marketing (ABM) program while ensuring consistent coordination between marketing, sales development, and field sales teams. Your main responsibilities will include:

Building, leading, and evolving the regional ABM playbook, ensuring repeatable, scalable execution

Designing and managing highly personalized, multi-channel ABM campaigns across paid media, email, digital experiences, events, and sales-aligned outreach

Developing and applying account insights and intent signals to inform targeting, messaging, and campaign execution

Partnering closely with Marketing, Sales Development, and Sales teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression

Collaborating with corporate digital marketing teams to build and maintain account intelligence dashboards, integrating data from our martech stack to guide targeting and personalization

Serving as the primary liaison between Sales and Marketing, coordinating communication, expectations, and feedback loops

Defining and tracking key account-based metrics to assess campaign success, optimize performance, and refine strategies for scaling ABM efforts

Communicating ABM strategy, progress, and results to cross-functional stakeholders and leadership

What makes you a great fit:

5+ years of B2B marketing experience with a focus on account-based marketing

Proven experience building successful account-based marketing programs from the ground up and in collaboration with sales development and field sales teams

Strategic thinker with strong execution and prioritization skills-able to turn ideas into action through other teams and in alignment with business objectives

Proven success in partnering with sales teams, internal marketing groups, and digital marketing agencies to develop strategies, align on targets, and drive measurable business impact

Data-driven mindset with the ability to analyze campaign performance and optimize for results

Excellent communication, collaboration, and project management skills

Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, Wrike, and ZoomInfo)

An asset if you have:

ITSMA certification or equivalent

Background in the security or technology industry

Familiarity with channel sales models

Let's talk perks!

Attractive compensation package with 401K match

Training Tuition Reimbursement Program

Work-life balance with a flexible working schedule

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!

Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

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