Marketing Intern

LATICRETE International • Bethany, CT • 8h ago

Classification:

Hourly

Job Description:

Are you looking for a new challenge? Passionate about innovation? Want to work for a global company that values integrity, teamwork, and loyalty?

At LATICRETE International, we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We've been in business for over 65 years, family-owned for three generations, and can be found in over 100 countries. The Hartford Business Journal even named us one of Connecticut's top family-owned companies in 2017!

We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.

We are seeking passionate and ambitious employees who want to make a difference not just within our organization, but within their communities, our industry, and the world. If that sounds like you, then what are you waiting for? Join the family and expand your horizons!

Overview:

The Summer Intern - Marketing supports the execution of key digital marketing initiatives across website, social media, influencer marketing, and user experience optimization. Working closely with the marketing team, this role assists in developing and publishing website content, organizing and repurposing digital assets, conducting influencer and competitor research, creating reporting dashboards, and analyzing performance data to support continuous improvement efforts.

This internship provides hands-on experience in content development, digital analytics, UX research, and campaign support. The ideal candidate is detail-oriented, creative, data-curious, and eager to contribute to fast-paced marketing initiatives while gaining exposure to integrated digital strategy execution.

Essential Job Functions & Responsibilities:

?Additional duties and responsibilities may be assigned, as necessary.

Website

Assist with new landing page development using existing templates and approval workflow, including creating individual pages from existing assets such as project spotlights

Assist with blog development, including formatting, uploading, and optimizing posts

Collaborate with the marketing team to maintain and update website content as needed

Influencer Marketing

Conduct influencer research using Sprout Social to identify potential new brand ambassadors and influencer partners

Support management of existing influencer partnerships, including tracking performance metrics and assisting with reporting

Content Library

Assist in building and organizing a social media content library for future campaigns; must be in compliance with and coordinated with departmental standards

Create on-brand images and videos using approved templates

Repurpose long-form video content into short-form social clips using tools such as OpusClip

Collaborate with the marketing team to support ongoing social media campaigns and content initiatives

Analyze website performance using Microsoft Clarity, highlighting key page-level insights and identifying potential usability issues

Assist in conducting UX competitor research, identifying trends in navigation, page structure, and content strategy

Compile and summarize UX findings to support data-driven website improvements

Serve as a pilot tester for UX studies, providing feedback on user flows, functionality, and overall site experience

Support ongoing optimization efforts to enhance user engagement and conversion performance

General Support

Assist in developing and implementing marketing reporting dashboards using tools such as Sprout Social, Power BI, and Microsoft Clarity

Create Bitly landing pages to support marketing campaigns

Provide general marketing support for special projects and cross-functional initiatives

Nonessential Job Functions:

Other duties as assigned by Supervisor.

Job Specifications/Skills:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Organized; detail-oriented, and ability to handle more than one project.

Ability to work in a cross-functional team environment.

Ability to take hands-on direction; listen and ask questions.

Intermediate to Advanced knowledge of Microsoft Office and Adobe Standard required; Sitecore, Sprout Social (or other social listening/influencer tool), and PowerBI a plus.

Strong oral and written communication skills.

Minimum Educational Requirements:

High School Diploma.

College Degree in Marketing, Communications, Digital Marketing, Product Management, Business, Design, Project Management or related field currently in Progress.

Travel:

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