The Integrated Marketing Specialist is a growth-focused campaign leader responsible for developing and executing full-funnel, omni-channel marketing programs that drive qualified new business pipeline and accelerate revenue growth for Greenway Health's healthcare solutions.
Focused on net new logo acquisition, this role partners closely with Product Marketing, Digital Marketing, Events, Sales, and Revenue Operations to deliver coordinated messaging and integrated activation across awareness, engagement, and conversion stages. Working in alignment with the Manager, Integrated Marketing, the Specialist balances strategic planning with strong execution to deliver scalable, repeatable revenue outcomes.
Essential Duties & Responsibilities
Full-Funnel Campaign Strategy & Execution
Design and execute integrated marketing campaigns focused on new logo acquisition, spanning awareness, engagement, conversion, and pipeline acceleration
Develop campaign frameworks tied to product launches, industry moments, sales priorities, and growth initiatives
Own the development of campaign content and written assets, including (but not limited to):
Campaign Assets (Benefit Overviews, Brochures, Infographics, Listicles, Whitepapers, eBooks)
Demand Generation Blog articles
Email copy and nurture sequences
Landing page copy
Webinar descriptions, slideware, scripting and promotional content
Campaign messaging briefs
Ensure consistent narrative alignment with Product Marketing positioning and ICP messaging guardrails
Partner with Digital Marketing & Events Marketing to ensure campaigns include coordinated activation across paid search, paid social, retargeting channels, and industry events as part of an integrated omni-channel strategy
Pipeline & Revenue Impact
Partner with Sales leadership and Revenue Operations to support defined MQL, SQL, and pipeline targets
Align campaigns to defined ICP segments and growth priorities
Monitor funnel health, identify conversion and velocity gaps, and implement corrective actions
Optimize programs to improve marketing-sourced pipeline contribution and cost efficiency
Cross-Functional Alignment
Collaborate with Product Marketing to translate positioning and value propositions into effective campaign execution
Coordinate with Sales to align messaging to field priorities and campaign follow-up strategies
Work with Customer Marketing as appropriate to ensure clean separation between new business and expansion initiatives
Data & Performance Optimization
Define campaign KPIs aligned to funnel progression (CTR, CVR, MQL conversion, SQL rate, pipeline contribution, opportunity velocity)
Analyze campaign performance using CRM and BI tools
Leverage A/B testing, audience refinement, creative optimization, and channel mix adjustments to improve ROI
Deliver regular performance reporting and actionable insights to Marketing leadership
Messaging & Buyer Journey Integration
Ensure campaign messaging reflects defined ICP pain points, buying committee dynamics, and healthcare IT buyer journeys
Support clear articulation of value propositions and competitive differentiation in campaign execution
Maintain alignment between campaign narrative and approved Product Marketing messaging
Education and Experience
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
Three (3) to Five (5)+ years of experience in B2B marketing, integrated marketing, or demand generation roles
Experience in SaaS or healthcare IT preferred
Demonstrated success driving measurable pipeline and revenue outcomes
Experience working with CRM systems (e.g., Salesforce), BI reporting systems (e.g. Domo)
Skills, Knowledge, and Abilities
Strong understanding of integrated, multi-channel marketing strategy and campaign orchestration
Fluency in SaaS growth metrics including pipeline contribution, conversion rates, CAC efficiency, and pipeline velocity
Experience aligning marketing programs to ICP segmentation and persona-driven targeting
Analytical mindset with ability to interpret campaign performance data and optimize programs
Strong project management skills with ability to manage multiple campaigns simultaneously
Ability to collaborate effectively across Sales, Product Marketing, Revenue Operations, and Digital teams
Strong communication and presentation skills
Strong content development and writing capabilities with experience producing top-of-funnel messaging: blogs, email copy, landing page copy and demand generation assets
Results-oriented and data-driven personality
Ability to thrive in a fast-paced, performance-driven environment
Ability to travel up to 25%
Work Environment/Physical Demands
While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the workday
This role requires that one can sit and regularly @type on a keyboard the majority of their workday
This position requires the ability to observe a computer screen for long periods of time to observe their own and others' work, as well as incoming and outgoing communications via the computer and/ or mobile devices
The role necessitates the ability to listen and speak clearly to customers and other associates
Travel required up to 25%
Here's what we can offer you in exchange for your amazing work:
Competitive pay and incentive plan
Medical, dental and vision benefits
Matching 401(k)
Open paid time-off programs
Education reimbursement
Growth potential for your career
Corporate discounts
At Greenway, we strive to imagine, empower, engage, and inspire. Join us!
To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at www.GreenwayHealth.com/careers.
Disclaimer: This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested. Greenway Health, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status.
While this position is primarily remote, please note that if you reside within a 26-mile radius of our corporate office, you will be required to work in a hybrid capacity. This means you will be expected to work on-site at the corporate office for part of the week and remotely for the remainder. This hybrid arrangement is designed to foster team collaboration and engagement. Our corporate office is located at 4301 Boy Scout Blvd, Tampa, FL 33607. Please consider your proximity to this location when applying.
If you are a resident of a state that requires pay transparency, please email us at recruiting@greenwayhealth.com to receive compensation and benefits information for this role. Be sure to include the Job ID in the subject line of your email.
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