eCommerce Marketing Manager - Digital Marketing Manager

Central Garden & Pet Company • Walnut Creek, CA • 1d ago

KEY RESPONSIBILITIES

Campaign Planning and Execution

Maintain the integrated marketing calendar across customer acquisition, retention and lifecycle marketing, site experience, content, and creative

Translate business goals and strategy into actionable marketing plans

Set priorities, remove blockers, lead status and performance check-ins, and drive execution

Partner with digital marketing team and internal stakeholders (Digital Product, Engineering, Consumer Care, Buying and Inventory, Catalog) to execute successful campaigns

Integrated Campaign Strategy and Orchestration

Manage paid digital marketing agency and vendor partners setting strategy, briefs, budgets, and success metrics, improve and optimize campaigns, and set measurable performance outcomes across channels

Lead and optimize integrated campaigns across channels to ensure consistent messaging, creative, offers, timing, branding, and customer journeys

Coordinate key channel execution including onsite merchandising and promotions, email and SMS, search engine optimization (SEO), paid media (PPC, search, shopping, Pmax, retargeting, social, programmatic), affiliate marketing, owned social media, creative, and content

Performance, Insights, and Testing:

Identify growth opportunities across traffic, conversion, AOV, category performance, cohorts, promotions, CAC/LTV, ROAS/ROI, and other KPIs

Build and maintain reporting, dashboards, and scorecards that surface insights, enabling data-driven decision making and faster, better execution across the team

Strengthen test-and-learn approach across the site and marketing channels; ensure measurement and post-test learnings that drive continuous improvement

REQUIRED EXPERIENCE and QUALIFICATIONS

5+ years in ecommerce, growth marketing, or digital marketing; ecommerce retail and DTC experience preferred

Proven success leading complex cross functional B2B and B2C campaigns and programs

Experience managing ecommerce sites, including merchandising and promotions

Demonstrated experience managing digital marketing channels, including paid search / CPC, SEO, affiliate, social, email, video, display, programmatic,

Hands-on experience managing paid media (Google Ads, Bing Ads, Meta Ads, TikTok Ads, display, programmatic, remarketing)

Strong analytical skills and comfort with GA4 (or similar), tag management platforms (Google Tag Manager), and data visualization or dashboarding tools (eg, DOMO, Tableau, Power BI)

Ability to translate data into prioritized actions and clear direction

Experience managing agencies and vendors with measurable outcomes

Strong communication, organization, problem-solving, and process-building skills

REQUIRED EXPERIENCE and QUALIFICATIONS

Category experience in a seasonal, education driven commerce role. Pest Control or Lawn Care category experience a plus

Experience with ecommerce platforms and tools, CMS, merchandising, personalization and recommendation applications, and experimentation or CRO platforms

Hands on experience with Marketing Tools, including Search Console, Merchant Center, and data feed management tools

POSITION INFORMATION

This position is remote and can be located anywhere within the continental United States.DoMyOwnis located inthe Atlanta, GA metroarea with Eastern Time Zone hours.

Estimatedannual compensation range:$70,000-$120,000.

(Individualcompensationis determined bya number offactors,including,but not limited to,a candidates experience, location, education, skills, and other relevant business considerations.)

BENEFITS PACKAGE and EMPLOYEE PROGRAMS

Comprehensive Medical, Dental, and Vision Insurance

Free Life and Disability Insurance

Health and Dependent Care Flexible Spending Accounts

401k with 3% company match and annual employer discretionarycontribution

Paid vacation, holidays and sick time

Employee Assistance Program

Access to thousands of free online courses

Discounts on cell phones, movie tickets, gym memberships, and more!

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