Consumer Market Planner

First Horizon Bank • Birmingham, AL • 4h ago

Description

Location: On site in Memphis, TN, Charlotte, NC, Dallas, TX, Knoxville, TN, Orlando, FL, Miami, FL, New Orleans, LA, Lafayette, LA, Birmingham, AL, or Nashville, TN.

Summary

Localize the enterprise distribution strategy into actionable market plans. As a Market Planner, you own a defined geography and build market-specific distribution plans that apply Strategy guardrails and Design standards. You assess network performance against market potential and competition, identify and prioritize branch and ATM actions, and partner with Retail leadership and stakeholders to vet and score opportunities. You analyze sites, project sales, run pro-formas against financial hurdle rates, and maintain a pipeline that meets corporate objectives-then monitor outcomes vs. plan and feed structured learnings back to Strategy, Design, ATM Distribution, and Program Implementation.

Accountabilities (outcomes)

Own market-specific distribution plans with recommendations by location.

Align local plans to the enterprise roadmap, financial expectations, and regulatory requirements.

Serve as primary planning partner for Retail leadership and market stakeholders.

Identify and prioritize network actions using market-specific intelligence.

Monitor and report how completed actions perform versus plan.

Responsibilities (work performed)

Assess current network performance against market potential and competitive presence.

Iterate market plans and actions needed to unlock growth.

Integrate local insights into the broader roadmap.

Engage regional leaders (internal and external) for deeper insights.

Provide structured feedback on market outcomes and lessons learned.

KPIs and success measures

Adequacy of yearly tactical pipeline to meet corporate objectives.

Percent of vetted sites meeting corporate financial hurdle rates via pro-forma.

Accuracy of sales projections versus post-action actuals.

Timeliness and completeness of outcome reporting against plan.

Alignment rate of local plans to enterprise roadmap and regulatory requirements.

Qualifications

Bachelor's degree in Business or related field; 2+ years in market or strategic planning preferred.

Familiarity with GIS technologies and mapping software.

Excellent understanding of Microsoft Office (Excel, Word, PowerPoint).

Detail-oriented; produces quality work with limited revisions.

Strong analytical and spatial thinking; able to recommend based on limited information.

Effective communicator and presenter; prepared for follow-up questions.

Able to multi-task, gather data from multiple sources, prioritize, and manage data.

Team player who is self-motivated and can work independently.

Knowledge of financial metrics and accounting principles.

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at?www.FirstHorizon.com (https://urldefense.com/v3/\_https:/www.firsthorizon.com/\\;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6\kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .?

Benefit Highlights

Medical with wellness incentives, dental, and vision

HSA with company match

Maternity and parental leave

Tuition reimbursement

Mentor program

401(k) with 6% match

More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Facebook (https://www.facebook.com/FirstHorizonBank)

X formerly Twitter (https://twitter.com/FirstHorizonBnk)

LinkedIn (http://www.linkedin.com/company/first-horizon-bank)

Instagram (https://www.instagram.com/first_horizon/)

YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Similar Jobs

Travel or Local MedSurg RN Job in Pell City , Alabama

Gifted Healthcare • Leeds, AL • 2min ago

Hospital & Medical Sponsored

Responsibilities MedSurg RNs provide bedside care for a variety of patients and execute individualized patient assessments to create an individualized plan of care. MedSurg RNs prepare equipment and assist physicians dur...

2min ago

Go to Apply

RN Medsurg local travel

Gifted Healthcare • Leeds, AL • 2min ago

Hospital & Medical Sponsored

2min ago

Go to Apply

RN Medsurg local travel

Gifted Healthcare • Leeds, AL • 2min ago

Hospital & Medical Sponsored

2min ago

Go to Apply

Travel or Local MedSurg RN Job in Birmingham , Alabama

Gifted Healthcare • Leeds, AL • 2min ago

Hospital & Medical Sponsored

2min ago

Go to Apply

Account Manager

Otis Elevator Company • Hoover, AL • 3h ago

Management & Administrative

Date Posted: 2026-02-23 Country: United States of America Location: OT394: TAB - BIRMINGHAM, AL 2194 PARKWAY LAKE DR STE B, Hoover, AL, 35244 USA Would you like to join a truly international, talent driven company that v...

3h ago

Go to Apply

Senior Data Analyst / Programmer

Huntington National Bank • Hoover, AL • 4h ago

IT & Engineering

Description Summary:The Senior Data Analyst / Programmer modifies existing software/application programs, which are typically more complex in nature, or writes new programs to support user and management needs. *This pos...

4h ago

Go to Apply

Online Survey Taker. Earn up to $25 per survey. - Remote

Earn Haus • McCalla, Alabama, US • 8h ago

Job description We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up to $2...

8h ago

Go to Apply