Consumer Market Planner

First Horizon Bank • Birmingham, AL • 4h ago

Description

Location: On site in Memphis, TN, Charlotte, NC, Dallas, TX, Knoxville, TN, Orlando, FL, Miami, FL, New Orleans, LA, Lafayette, LA, Birmingham, AL, or Nashville, TN.

Summary

Localize the enterprise distribution strategy into actionable market plans. As a Market Planner, you own a defined geography and build market-specific distribution plans that apply Strategy guardrails and Design standards. You assess network performance against market potential and competition, identify and prioritize branch and ATM actions, and partner with Retail leadership and stakeholders to vet and score opportunities. You analyze sites, project sales, run pro-formas against financial hurdle rates, and maintain a pipeline that meets corporate objectives-then monitor outcomes vs. plan and feed structured learnings back to Strategy, Design, ATM Distribution, and Program Implementation.

Accountabilities (outcomes)

Own market-specific distribution plans with recommendations by location.

Align local plans to the enterprise roadmap, financial expectations, and regulatory requirements.

Serve as primary planning partner for Retail leadership and market stakeholders.

Identify and prioritize network actions using market-specific intelligence.

Monitor and report how completed actions perform versus plan.

Responsibilities (work performed)

Assess current network performance against market potential and competitive presence.

Iterate market plans and actions needed to unlock growth.

Integrate local insights into the broader roadmap.

Engage regional leaders (internal and external) for deeper insights.

Provide structured feedback on market outcomes and lessons learned.

KPIs and success measures

Adequacy of yearly tactical pipeline to meet corporate objectives.

Percent of vetted sites meeting corporate financial hurdle rates via pro-forma.

Accuracy of sales projections versus post-action actuals.

Timeliness and completeness of outcome reporting against plan.

Alignment rate of local plans to enterprise roadmap and regulatory requirements.

Qualifications

Bachelor's degree in Business or related field; 2+ years in market or strategic planning preferred.

Familiarity with GIS technologies and mapping software.

Excellent understanding of Microsoft Office (Excel, Word, PowerPoint).

Detail-oriented; produces quality work with limited revisions.

Strong analytical and spatial thinking; able to recommend based on limited information.

Effective communicator and presenter; prepared for follow-up questions.

Able to multi-task, gather data from multiple sources, prioritize, and manage data.

Team player who is self-motivated and can work independently.

Knowledge of financial metrics and accounting principles.

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at?www.FirstHorizon.com (https://urldefense.com/v3/\_https:/www.firsthorizon.com/\\;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6\kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .?

Benefit Highlights

Medical with wellness incentives, dental, and vision

HSA with company match

Maternity and parental leave

Tuition reimbursement

Mentor program

401(k) with 6% match

More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Facebook (https://www.facebook.com/FirstHorizonBank)

X formerly Twitter (https://twitter.com/FirstHorizonBnk)

LinkedIn (http://www.linkedin.com/company/first-horizon-bank)

Instagram (https://www.instagram.com/first_horizon/)

YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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