Salary Range: USD $70,880.00/Yr. - USD $127,590.00/Yr.
Locations: Auburn University, Alabama
Categories: Marketing, Communications, & Multimedia
Job Type: Non-Faculty
Position Type: Full-Time
Department: Univ Marketing & Strategic Comm
Associated Division: University Mkt & Strategic Comm
Req ID: 7602
Overview
This position will be located on the campus at Auburn University.
Auburn University's Office of Communication and Marketing is seeking qualified candidates for the position of Senior Manager of Marketing. This position is responsible for advancing Auburn University's visibility, reputation, and engagement through the implementation of strategic, data-informed marketing initiatives. Manages the execution of the university-level marketing plans, oversees the day-to-day operations of the university's social media platforms, and collaborates closely with campus partners to ensure alignment with institutional goals. The Senior Manager assists in translating strategy into action, ensuring consistent, high-quality marketing that reflects Auburn's mission, brand standards, and priorities.
Responsibilities
Leads the implementation of university-wide marketing strategies and campaigns developed in collaboration with the Associate Vice President of Marketing.
Translates high-level strategic goals into actionable marketing plans, timelines, and deliverables.
Manages day-to-day execution of multi-channel marketing campaigns, including digital, print, and paid media efforts.
Ensures all marketing outputs maintain alignment with Auburn's visual identity, brand standards, and institutional messaging.
Collaborates with OCM's (Office of Communications & Marketing) creative services leadership and teams, as well as colleges and units across campus, to ensure content and creative assets align with the university's mission and support institutional goals.
Builds a culture of collaboration and creativity among communication and marketing professionals across campus while fostering innovation and continuous improvement.
Utilizes data and performance metrics to measure campaign effectiveness and prepares regular reports for the AVP of Marketing to share with senior leadership.
Champions team development, professional growth, and creative excellence across the unit.
May represent Auburn's marketing leadership at university-wide committees, external events, and national professional conferences.
Qualifications
Bachelor's Degree with no specific discipline. and 6 years of experience in marketing, integrated communications, and/or digital storytelling. Experience leading high-performing creative teams within a university or similar complex environment is desired.
Why Work at Auburn?
Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
We're Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
Ready to lead and shape the future of higher education? Apply today! War Eagle!
Equal Opportunity Compliance Statement
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit their website (https://auburn.edu/administration/eoc/) to learn more.
