Product Marketing Manager, Builder Audience

Figma, Inc. • New York, NY • 1h ago

Figma is looking for a Product Marketing Manager, Builder Audience to support our growing suite of products. This role is designed for a versatile marketer who can flex across domains, partnering closely with product, sales, design, and marketing teams to bring highly technical products to market, shape adoption strategies, and drive growth. An ideal candidate is someone with the curiosity and aptitude to quickly understand complex products, engage technical audiences, and translate that understanding into compelling narratives and go-to-market strategies.This is a full-time role that can be held from our San Francisco Hub or remotely in the United States.#### What youll do at Figma: Own end-to-end product marketing efforts for a key Figma product that touches designers, developers, and/or other builders Develop go-to-market strategies for product launchesranging from 0 1 initiatives to enhancements informed by customer feedback Translate technical capabilities into clear, differentiated product positioning and messaging Partner with Product to run beta programs, including customer outreach, feedback collection, and success story promotion Drive adoption and engagement through educational and community-focused content (e.g., tutorials, product tips, guides, events, live sessions) Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention Equip Sales with competitive positioning and enablement materials that help win and grow accounts Define new audiences and lead the strategy for growing Figma beyond our core build users. Identify specific personas, such as PMs or equivalent experience, Developers, and Founders, along with use cases that drive growth Dogfood and demo new features to understand their technical limits before they ever reach a customer#### Wed love to hear from you if you have: 7+ years of experience in product marketing or related roles with experience launching net-new products or 0 1 initiatives Demonstrated ability to quickly learn and market highly technical products and strong communication skills, with the ability to translate technical details into clear and relevant messaging for diverse audiences Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement Experience partnering with Product teams and driving alignment with executive partners Comfort with technical concepts (e.g., how LLMs work, the software development lifecycle, or no-code logic)you are unafraid to learn new tools by using them#### While not required, its an added plus if you also have: Experience marketing developer-facing or technical products Background in B2B SaaS and/or Enterprise software Familiarity with SQL or comfort working with product usage data Entrepreneurial, product, or side-project experience in SaaSAt Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If youre excited about this role but your past experience doesnt align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Pay Transparency DisclosureIf based in Figmas San Francisco or New York hub offices, this role has the annual base salary range stated below. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a fact

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