Director, Performance Marketing and Media

PitchBook Data • Seattle, WA • 2h ago

At PitchBook, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
The Marketing organization at PitchBook fuels growth by orchestrating full-funnel demand programs, effective product marketing, and brand amplification.
Within Marketing, the Digital team is responsible for executing high-impact, measurable programs across paid media, SEO, ABM, email, and web. Operating at the center of channel execution and cross-functional collaboration, the team supports go-to-market campaigns, product launches, and always-on demand programs. As operations scale, the Digital team is building the structure and rigor needed to enable predictable planning, execution, and alignment across stakeholders.
The Performance Marketing & Media team is a core function within Digital, partnering closely with Product Marketing, Web/SEO, Content, Creative, and Commercial teams to plan and execute integrated, audience-led programs that connect awareness to pipeline and revenue. The Director leads this team and fosters a culture of curiosity, testing, accountability, and continuous improvement.
As Director, Performance Marketing & Media you are a senior leader responsible for owning PitchBook's paid media strategy and investments across SEM, paid social, programmatic/display, content syndication, digital ABM, and emerging channels. This role is accountable for pipeline and revenue contribution, driving efficient customer acquisition, expansion, and retention in partnership with Go-to-Market Campaigns, Commercial, and Revenue Operations. You will set the vision, operations model, and measurement framework for your channels and lead a high-performing team and agency partners to deliver predictable, scalable results.
In addition, the person in this role serves as a member of PitchBook's marketing and digital leadership teams, contributing strategic inputs that shape cross functional priorities and ensure alignment across global marketing, commercial, and operations organizations.
Primary Job Responsibilities:
Own PitchBook's multi-channel paid media strategy and investment across SEM, paid social, programmatic/display, content syndication, digital ABM, and emerging channels, aligned to acquisition, retention, and account growth goals
Set the operating model for performance marketing, including annual and quarterly planning, budget management, performance reviews, and executive reporting
Lead and develop a high-performing team of managers, individual contributors, and agency partners; foster a culture of accountability, experimentation, and continuous improvement
Drive pipeline and revenue impact through rigorous measurement and optimization, partnering with Revenue Operations and Marketing Analytics on attribution, incrementality testing, MMM, and related frameworks
Partner with Product Marketing, Creative, Web/SEO, and Content to plan and launch audience-led campaigns that deliver strong message-market fit and conversion efficiency
Establish a disciplined testing and learning agenda to improve lead quality, conversion rates, CAC, and payback periods; scale proven approaches
Own vendor strategy

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