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Area Sales Manager

Dorman • United States, United States • 20h ago

Area Sales Manager

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Date: Feb 27, 2026

Location: CA

Company: Dorman Products

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty and specialty vehicle products. Today, we have more than 3,500 employees across 29 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Publicly traded under the stock ticker DORM, reaching a revenue of $2 billion in 2024.

Everyone who works at Dorman is called a Contributor. We need everyone, regardless of role and experience, to contribute to our success. That means everyone has a unique ability to make an impact on the business. We encourage all our Contributors to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

The Area Sales Manager (ASM) is the primary sales contact for all assigned warehouse distributors within their area of responsibility, and secondary contact for all assigned jobbers. In order to best serve our customers in the assigned territory this contributor should be centrally located within an area that typically spans multiple cities or states. This is a road warrior position that may require travel outside of the assigned area based on business needs.

Primary Duties

Drive sales, profitability and awareness of Dorman Products with mid-sized traditional customers, within the assigned territory, in support of business plan achievement.

In order to increase sales, wWork with current and potential customers to gain new distribution and optimize inventory/deployment within existing categories.

Maintain relationships with assigned accounts to make sure that Dorman's products are properly presented and promoted at each customer.

Maintain regular contact with customers and represent Dorman at customer events.

Occasionally assist with pull through support such as sales/counterperson training, market blitzes and changeovers.

Eyes and ears in the field and proactively communicate any competitive risks, opportunities and new product Ideas back to corporate.

Other duties as assigned.

Qualifications

High level of competency with the Microsoft Office Suite.

Self-starter that thrives in remote office environment.

Fact based competitive selling experience and strong presentation skills.

Travel Requirement: Ability to travel 50% or more of the time, including weekend travel as needed.

Physical Requirement: Capability to lift 250 pounds.

Working Conditions: While performing the duties of this job, the employee is regularly required to reach, swivel, carry items from one building to another, and speak and actively listen. Noise level is usually moderate.

Education / Experience

Bachelor's degree in business, automotive technology or a related field preferred

5+ years of applicable experience

Prior experience working with WDs, Jobbers, or Technicians preferred.

LI-NO1

DaytonParts

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com

Dorman

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