Account Director

Publicis Groupe • Alpharetta, GA • 1d ago

Company description

Martin Retail Group isn't your typical "ad agency." We are local retail marketing specialists who provide strategic turn-key solutions for global blue-chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 400 team members across the United States. Martin Retail Group is a member of the Publicis Worldwide global network.

Overview

Martin Retail Group is seeking an accomplished Account Director to support Local Marketing Association advertising activity in key markets across the South East Region. This person can be located anywhere across the South East. The role serves as the primary client contact with Dealer Advisory Boards and regional clients (Zone Manager, District Sales Managers, Regional Director, Regional Brand Marketing Managers). The Account Director will also partner with national brand teams in the stewardship of client brands throughout all communications and should become an expert in each local market and its challenges/opportunities.

Responsibilities

Supervise the day-to-day implementation of Local Market Advertising (LMAs), including budgets, media plans & buys, creative, and traffic.

Collaborate with all agency departments, including creative directors and teams, planners, and media teams, to develop and complete flawless strategies, creative concepts, and media plans/budgets.

Present and communicate regional/local marketing needs and opportunities to Dealer Advisory Boards.

Research and provide follow-up results to demonstrate that client objectives are achieved.

Assist in regional business activities, including preparing client presentation materials, implementing strategies, and acting as a point of contact for executive client deliverables.

Work closely with the assigned Account Coordinator and/or Account Executive to ensure all aspects of the job are managed efficiently.

Provide performance feedback, career development, and training as needed to team members.

Orchestrate the integration of all marketing and communication fields to ensure cohesive and effective campaigns.

Represent the client at marketing events and with vendors, relaying critical information back to the agency team.

Clients include Local Marketing Association dealers, General Motors Zone Managers, General Motors District Sales Managers and General Motors Regional Directors.

Qualifications

Travel

Light to medium travel, approximately 3-6 days per month within the region (up to 15%). Travel will likely include both day and overnight trips and will vary by month based on client needs.

Education

Bachelor's Degree in Marketing, Advertising, Management, or equivalent experience totaling four years is required.

Required Experience

A minimum of 7 years of agency account management experience at the Account Director level or a similar role.

Proficiency in Microsoft Office Suite.

Excellent public speaking abilities; this position will lead client presentations on a monthly basis.

Preferred Experience

Automotive advertising experience is a plus, but not required.

Strong understanding of retail advertising and Go-To-Market implementation is preferred.

Skills

Self-Starter: Ability to take initiative, with attention to detail and minimal supervision.

Proven relationship-building and communication skills.

Appreciation for and a desire to work with dealer groups every day.

Strong project management skills coupled with strategic big-picture thinking.

Strong leadership skills and a willingness to support team members in their career development.

Creativity, confidence, and a passion for the automotive/advertising industries and a will to succeed!

Additional information

Compensation Range: $73,910 - $101,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/9/26.

All your information will be kept confidential according to EEO guidelines.

LI-MM5

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