Job Description:
General Summary
The Marketing Director plays a vital role in shaping and executing Ghafari's marketing strategy to drive business growth and client acquisition.
The ideal candidate must be comfortable and have experience working in a matrix organization, developing and executing strategic marketing and sales plans, creating efficiency-driven processes, collaborating globally, driving innovation, and integrating acquired marketing and sales forces.
Essential Job Functions
Manage a distributed team of marketing coordinators that support all 11 of the firm's global offices
Develop and implement a comprehensive marketing strategy aligned with the firm's overall business objectives
Create strategies to effectively reach and engage new target markets and client segments
Oversee the development, maintenance, and extension of the firm's brand identity
Ensure consistency in messaging and branding across all marketing channels
Conduct market research to stay informed about industry trends, client needs, and competitor activities
Use market insights to inform marketing strategies and identify new opportunities
Collaborate with client-facing teams to understand client needs and expectations
Develop and implement strategies to enhance client satisfaction and loyalty
Oversee the creation of high-quality, relevant content for various marketing channels (website, social media, whitepapers, etc.), ensuring that it aligns with the firm's messaging and resonates with its target audience
Lead digital marketing efforts, including website content management, online advertising, social media, email campaigns, and search / answer engine optimization
Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions
Plan and execute events, conferences, and seminars to enhance the firm's visibility and attract potential clients
Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and monitoring ROI
Use analytics tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership
Work with various stakeholders to keep client database up to date
Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes
Draft executive-level communications distributed internally and / or externally
Employment Qualifications
Education
Bachelor's degree in marketing, public relations, business, journalism, or related field required
Master of Business Administration a plus
Experience
10+ years of marketing experience with 5+ years of direct management responsibility
Architecture / Engineering / Construction or real estate industry experience strongly preferred
A proven track record of success in driving sales growth both domestically and internationally
Experience developing and growing a marketing team
Skills / Competencies
A leader and strategic thinker capable of driving marketing initiatives that contribute to the firm's success in competitive markets
Superior organization and planning skills
Excellent verbal communication, presentation, and interpersonal skills
Excellent business writing and editing skills
A process-oriented and highly organized leader with experience managing and mentoring junior- and senior-level staff alike
Verifiable ROI and sales tracking, analysis, and reporting skills
Computer literacy for all major business programs and email systems; proficiency in Microsoft Office programs required, knowledge of Adobe Creative Suite programs required, experience with Deltek Vantagepoint and OpenAsset preferred, experience with Joist AI a plus
Since 1982, Ghafari Associates has taken a personal approach to highly technical projects in complex markets including: aviation, manufacturing, healthcare, retail, hospitality, K-12 and higher education. As a global team of engineers, architects, process designers, and consultants we blend insight with technological innovation helping clients elevate their efficiency, sustainability, and impact.
Continuously rated a Top Workplace to Work (https://topworkplaces.com/company/ghafari-associates-l-l/freep/) , Crain's Cool Place to Work (https://www.crainsdetroit.com/cool) , and a Best and Brightest (https://www.ghafari.com/news-and-views/ghafari-is-a-best-and-brightest-company-in-detroit-chicago-west-michigan) company to work for in the US, Ghafari has made a name for itself through our culture, employee benefits, and portfolio of projects (https://www.ghafari.com/projects) .
Over a quarter of Ghafari employees have diverse identities that are championed by our growing approach to Diversity, Equity, and Inclusion. Ghafari supports hybrid and in-office work environments.
Through career mapping, Ghafari employees are encouraged to seek licensure, coached for knowledge growth, and provided opportunities for management and mentorship roles if interested. Our robust internship program recognizes undergraduate and graduate students from across the world, having an over 90% success rate of hiring our interns after graduation.
Join our team and work on forward-thinking projects all around the world. Ghafari's global reach creates an environment where individuals can build professional relationships while building sustainable and cutting-edge facilities. Are you ready to take that leap? Apply Now!
Ghafari Associates, LLC is an Equal Opportunity / Affirmative Action employer and is committed to providing reasonable accommodations to individuals with disabilities in the employment application process. If you need an accommodation due to a disability in order to use our online system to apply for a position at Ghafari Associates, LLC, you may apply for positions in the following ways:
Connect to our job portal (https://ghafari.jobs)
By fax at 313.436.8624; Attn: Human Resources
By mail at 17101 Michigan Avenue, Dearborn, MI 48126; Attn: Human Resources
In person at 17101 Michigan Avenue, Dearborn, MI 48126.
By email at hr@ghafari.com
If there are any questions or additional accommodations that are required, please contact 313.441.3000 for assistance.
It is Ghafari Associates, LLC's policy not to discriminate in its employment and personnel practices because of a person's race, color, creed, religion, sex, national origin, age, weight, height, marital, pregnancy or parental status, sexual orientation, gender identity, genetic information (including family medical history), political affiliation, military service, status as a qualified individual with a disability or a protected veteran, or any other classification protected by federal, state or local law or ordinance.
