Job Title: Marketing Assistant/Analyst II
Compensation: $28-$33 per hour (based on experience)
Schedule: Fully remote, standard business hours. EST
Role Summary
The Marketing Assistant/Analyst II transforms marketing data into actionable insights that increase campaign effectiveness, drive pipeline visibility, and support strategic business decisions. This role involves direct collaboration with Marketing Automation, Digital Campaign Managers, Salesforce/IT, and business stakeholders to develop dashboards, manage marketing data, and deliver high-quality analytics and reporting across diverse platforms including Snowflake, Salesforce, Marketing Cloud, Salesforce Data Cloud, Datorama, and Power BI.
This position requires both technical marketing analytics expertise and strong relationship-building skills to support daily reporting needs and foster overall analytics maturity within the marketing organization.
Key Responsibilities
Marketing Analytics & Reporting
Design, build, and maintain Power BI dashboards reporting on campaign performance, funnel metrics, lead lifecycle, attribution, and audience insights.
Translate business needs into KPIs, metrics, and reporting views aligned to marketing and sales goals.
Analyze marketing performance data, identifying trends, insights, and optimization opportunities for ongoing and future campaigns.
Provide accurate, timely dashboards and reports for executive, leadership, and operational decision-making.
Salesforce, Marketing Cloud, and Data Cloud Support
Create/manage Data Extensions in Salesforce Marketing Cloud for segmentation, analysis, and reporting.
Support reporting requirements using Salesforce Data Cloud by contributing to data modeling and calculated insights.
Collaborate with Marketing Operations, IT, and stakeholders to maintain accurate, timely, analytics-ready data flows between Salesforce CRM, Marketing Cloud, Data Cloud, Snowflake, and Power BI.
Troubleshoot and validate data quality across systems, documenting data structures, metrics, and field definitions for consistency.
Data Quality & Governance
Support the definition of standardized marketing metrics, naming conventions, and reporting best practices.
Monitor marketing data quality, highlighting issues in data completeness, accuracy, and consistency.
Partner with stakeholders to enhance overall data hygiene and reporting reliability.
Collaboration & Enablement
Align reporting solutions with cross-functional teams: Campaign Managers, Marketing Operations, Communications, and Analytics.
Train and enable non-technical stakeholders on dashboards, metrics, and insights to encourage data-driven decisions.
Provide ad hoc analysis to support key campaigns, pilots, and strategic programs.
Required Qualifications
Bachelor's degree in Marketing, Analytics, Business, Information Systems, or a related field
3+ years' experience in marketing analytics, business intelligence, or related analytics roles
Hands-on experience with Power BI and Datorama (dashboard development, data modeling, DAX)
Experience working with Salesforce CRM data (Leads, Contacts, Campaigns, Opportunities)
Experience in creating/managing Data Extensions in Salesforce Marketing Cloud or comparable platforms
Strong SQL and data manipulation skills
Excellent communication skills for delivering insights to both technical and non-technical audiences
Preferred Qualifications
Experience supporting large marketing functions or Center of Excellence models
Understanding of lead lifecycle, funnel metrics, and campaign measurement
Familiarity with Salesforce Data Cloud concepts (unified profiles, calculated insights, audience reporting)
Experience integrating multiple data sources into centralized analytics and reporting
Exposure to marketing automation tools like Salesforce Marketing Cloud, Eloqua, etc.
Background in data governance, metric standardization, and analytics documentation
Core Skills & Competencies
Marketing analytics and performance measurement
Power BI and Datorama dashboard development
Salesforce, Marketing Cloud, and Data Cloud data management
Data modeling and data quality assurance
Cross-functional collaboration
Meticulous attention to detail and documentation
Balancing strategic insight with hands-on analytics execution
If you're passionate about making marketing data meaningful and actionable, and thrive in a collaborative, fully remote environment, apply today!
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
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About Kelly
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Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.
