POSITION: Market Engagement Manager
DEPARTMENT: Sales
REPORTS TO: Director of Sales
FLSA STATUS: Salaried
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component - feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking - of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!
The Role
As the Market Engagement Manager, you are the face of our attraction within the local community. Your mission is twofold: leading a high-performing field team that captures the "spontaneous" traveler on the street, and building a sophisticated web of partnerships with hotels, concierges, and peer attractions. You don't just wait for guests to find us online; you meet them where they are and ensure our view deck is the "must-see" recommendation of every influencer and local stakeholder in the city.
Essential Duties and Responsibilities
Local Partnerships & Referral Programs
· Build and manage strategic partnerships within and adjacent to the Prudential Center complex, including hotels, retailers, restaurants, nearby attractions, and the convention centers.
· Design, test, and scale referral programs, cross-promotions, and commission-based initiatives.
· Host "FAM" (Familiarization) tours and site visits for partners to ensure they can speak passionately about the view deck experience.
· Build and maintain a robust network with local hotel concierges, front desk managers and key decision makers
· Continuously evaluate partnership performance and optimization based on revenue impact, guest experience, and brand alignment.
Field Team Leadership
· Hire, train, and manage a field engagement team responsible for promoting and selling tickets on-site and in-market.
· Daily in person check-ins with the field team at their field locations to conduct coaching sessions with the team to diagnose challenges, refine techniques and accelerate results.
· Work with Director of Finance, Revenue Manager and General Manager to develop commission structure for ticket sales, ticket goals, ticket revenue.
· Develop tailored pitches and engagement strategies for key audiences, including convention attendees, tourists, business travelers, and local residents.
· Schedule and deploy the team based on traffic patterns, events, conventions, and demand drivers.
· Ensure consistent brand representation, messaging, and guest experience standards.
· Conduct coaching sessions in the field with the team to diagnose challenges, refine techniques and accelerate results
Market Activation & Presence
· Work with Marketing to identify high-impact locations, moments, and events for on-the-ground engagement.
· Lead activations tied to seasonal peaks, conventions, special events, and foot traffic surges.
· Serve as the primary brand ambassador for View Boston within the surrounding district and partner locations.
· Ideate and oversee dynamic kiosk activations, creating talking points, engagement flows, and messaging frameworks that equip field ambassadors to deliver consistent, on-brand guest experiences.
Performance & Optimization
· Define KPIs to measure partnership effectiveness and field team sales performance.
· Track and report results by partner, location, audience segment, and activation @type.
· Work with Revenue Manager, Director of Sales, Director of Finance and General Manager to refine staffing plans, messaging, offers, and program design.
Cross-Functional Collaboration
· Partner closely with Marketing and Revenue Management to align offers, messaging, and campaigns.
· Coordinate activations with seasonal programming and experiences within the attraction.
· Work with Revenue Manager, Director of Finance and General Manager to align pricing, discounts, and referral economics.
QUALIFICATIONS
· Strong relationship-building and negotiation skills.
· Highly organized with the ability to manage multiple partnerships and activations simultaneously.
· Data-driven mindset with experience tracking performance and optimizing programs.
· Comfortable working flexible hours aligned with events, conventions, and peak visitation periods.
Education and/or Experience:
· 3+ years of experience in partnerships, field marketing, local sales, or experiential marketing (attractions, hospitality, tourism, or entertainment preferred).
· An equivalent combination of education and experience will be considered.
· Proven experience managing teams in customer-facing or field-based environments.
Skills and Abilities:
· Excellent organizational, planning, and interpersonal skills.
· Excellent written and verbal skills.
· Ability to prioritize multiple projects.
· Professional presentation, appearance, and work ethic.
· Ability to work long and irregular hours that may vary due to functions and may include days, evenings, weekends, and holidays.
· Proficiency in Microsoft Office.
· Ability to work under limited supervision, and interact with all levels of staff, including management.
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site at View Boston, In Market within greater Boston area
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
