Marketing Operations Manager

Location Boston

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The Federal Home Loan Bank of Boston is a leading provider of wholesale funding for housing and community finance in New England serving more than 420 financial institutions across the region. The Federal Home Loan Bank of Boston is committed to making New England a better place to live and do business, and our employees are integral to our success. As a cooperative, we are owned by more than 420 banks, credit unions, insurance companies, and community development financial institutions that access tens of billions of dollars of our reliable, wholesale funding each year. Our funds are a vital resource that helps our members succeed, provide families with safe, decent affordable housing, and generate economic development that creates jobs in communities throughout our region.

Ou r highly skilled team of 220 is innovative, collaborative, and passionate about the work we do. We seek other professionals excited to share their knowledge, talent, and passion for our mission to join our team. We offer opportunities for career development, robust benefits, and a work-life balance.

Position Summary

This role supports the achievement of the strategic goals of the Bank's Marketing and Communications team, with a focus on managing the Bank's marketing and sales technology stack. This role does not have people management responsibilities. As an individual contributor, this position plays a critical role in driving marketing effectiveness and business growth.

The ideal candidate would possess a strong understanding of a variety of marketing and sales tools including customer relationship and data management (CRM), email marketing and automation, sales intelligence, web and channel analytics, content and social media marketing, and/or event management. We seek a digitally fluent marketing professional who can not only navigate various digital platforms and tools but also apply a deep understanding of marketing and sales technology to strengthen customer relationships.

This role will have a hybrid work schedule in our Boston office in accordance with the Bank's Hybrid Work Program. More time will be expected in the office to support onboarding initially, up to 90 days.

Specific Responsibilities

· Oversee and Optimize Marketing and Sales Tech Tools: Ensure that the Bank is optimizing software tools for specific marketing and sales needs, such as CRM, email marketing, analytics, and automation. Ensure seamless communication and data flow between different platforms to avoid data silos and optimize workflows.

· Training & Support: Enhance the adoption of new tools and processes and ensure effective usage through training and support.

· Data Management & Analysis: Oversee the collection, management, and analysis of marketing and sales data to track performance and provide insights.

· Campaign and Communications Support: Assist in the planning and execution of marketing campaigns, including email, digital and event-based initiatives. Recommend best practices for campaign strategies and customer/member segmentation.

· Management Reporting: Deliver regular reports on department goals and objectives, including campaign performance, business results, outreach activities, and pipeline metrics. Respond to ad-hoc report requests from senior leadership and proactively identify trends and insights that inform business strategies.

· Cross-Functional Collaboration: Act as a liaison between Marketing, Sales & Business Development, and Financial Strategies to identify needs, implement solutions, and ensure efficient data flow and processes.

· Budget & Vendor Management: Oversee the Marketing & Member Services budgets and manage a small number of marketing vendor relationships.

· Miscellaneous Duties:

o Serve as the department's Records Coordinator, ensuring compliance with document retention policies and managing the organization of shared files and archives.

o Act as the Business Continuity Subject Matter Expert (SME) for the department, maintaining continuity plans and coordinating readiness activities.

o Support other administrative and operational tasks as needed to ensure smooth department functioning.

· Other duties, as assigned.

Qualifications

· Bachelor's degree in marketing, communications, business, or related field OR equivalent relevant, professional experience.

· Minimum of 5 years of experience in marketing operations, marketing technology, or CRM administration, preferably in financial services.

· Proficiency with CRM platforms, inclusive of but not limited to Salesforce, Microsoft Dynamics and HubSpot, is required. Salesforce expertise and certifications desired.

· Analytical proficiency as demonstrated by experience with web analytic tools to measure, analyze and report on key performance indicators (KPIs) and ROI.

· Automation proficiency as demonstrated by experience with marketing automation platforms to streamline processes and personalize stakeholder communications or messaging.

· Proficiency with current and emerging professional office technology, especially PowerPoint and Excel.

· Ability to successfully manage multiple projects/milestones independently and within a team environment.

· Effective communication and stakeholder collaboration in a fast-paced environment.

As an Equal Opportunity Employer, we strongly encourage applicants from every ethnicity, color, religion, gender, age, national origin, disability, veteran or parental status and sexual orientation.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

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Federal Home Loan Bank of Boston

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Marketing Operations Manager